The Bulgari jewelry house has unveiled a new advertising campaign, Magnificence Never Ends, inspired by the ancient city of Rome, whose atmosphere and architecture influenced the original design of jewelry and the choice of gemstones for products. Brand ambassadors became the faces of advertising — actresses Zendaya and Anne Hathaway. The photos were taken by fashion photographer David Sims, and the video was shot by Paolo Sorrentino.
Zendaya and Ann demonstrated the updated bestsellers of the jewelry house. In the story, dressed in sober yet elegant outfits, they sparkle with exquisite necklaces, earrings and bracelets, preparing for a special occasion in a luxurious hotel room overlooking the picturesque landscapes of the Italian capital.
It is no coincidence that the brand chose these models for the new campaign. Zendaya and Ann exude the confidence and energy of successful women, which is in tune with the main motif of the collection.
Benjamin Smith is a fashion journalist and author at Gossipify, known for his coverage of the latest fashion trends and industry insights. He writes about clothing, shoes, accessories, and runway shows, providing in-depth analysis and unique perspectives. He’s respected for his ability to spot emerging designers and trends, and for providing practical fashion advice to readers.