photo: courtesy of Rhode
Hailey Bieber presents its cosmetic brand Rhode as minimalist, which is affordable, stands for luxury products with a well-thought-out intention and effective skin care. The model chose the form of sales through her own website to direct consumers. Product prices range from $ 16 to $ 29.
Bieber bases the brand on its own philosophy, surrounded by just one really good product. The Rhode line contains serum, moisturizer and lip balm in three scent variants. “I live by the philosophy of having one really good coat, as well as one really good moisturizer that works perfectly and to which I will always return.” said the model. In her statement, she further stated that she believes in her brand as a variant against the so-called fast beauty by focusing on an effective and minimal range to support the skin barrier, which is an essential function for all skin types.
Rhode brand products contain, among other things, hyaluronic acid for skin hydration and marsh oil to support the skin barrier. The model also focused on antioxidants and peptides, which make the skin smoother and softer, as well as on lip nutrition. With the exception of two lip balms, all Rhode products are fragrance-free and all were created without animal testing. The brand has also been working with the Rhode Futures Foundation since its inception, which aims to support a total of a thousand women and their families by 2023.
The foundation works with the Accion Opportunity Fund, the Black Mamas Matter Alliance and the LIFT Communities Family Goal Fund and is committed to contributing at least 1% of sales and volunteer efforts to partners who actively help women build their own careers, health and maternity.