Russian brands worthy of attention: market participants and showroom of Moscow Fashion Week

Moscow Fashion Week opened many new names to the public and added popularity to already well-known brands. Designers could present their collections not only on the catwalk, but also in markets accessible to a large audience, as well as in a professional showroom. We talk about some participating brands that deserve attention.

Rabbithole is a Russian concept brand of knitwear. Its limited collections are for those who see the world in their own way, who want to add luminosity and richness to everyday life. There are no basic things in Rabbithole, each item, each collection or capsule is a unique, iconic, outrageous and characteristic event.

The synergy of fashion, contemporary art, current social phenomena and global processes makes the brand full of vitality, meanings and ideas.

The IT’S PERSONAL brand relies on a monochromatic color palette dominated by black, on multifunctional and transformative elements, elements of deconstruction, architectural cut, volume and layering. The trademark author’s texture is a pleated waterproof fabric, created by hand using a unique technology.

The new spring 2022 collection is inspired by the idea of ​​combining opposites: proximity and physicality, flexibility and rigor of forms. The collection includes minimalist positions, such as translucent maxi dresses and wide-leg woolen pants, as well as multifunctional transformative items.

The Russian tech underwear brand Le Journal Intime was founded in 2015 and has its own production in Moscow. Made from Power Net micro-mesh compression knits that hug the curves of the body and leave skin 65% exposed. Highlighting the natural beauty of the figure, the underwear offers natural bust support without underwiring, tight cups and compression elements, creating a feeling of freedom.

The new Duncan collection is the story of a light and daring woman spinning in the whirlwind of life, like in a dance. The collection is dedicated to beautiful dancers of different eras, each model reflects the character of the heroine, whose name is named: Isadora Duncan, Maya Plisetskaya, Pina Bausch and others.

The color palette symbolizes dance styles: classic shades – champagne, black, scarlet – correspond to ballet. More complex pastel colors – cloudy, peach, yellow, denim hue, turquoise – convey the rhythms of modern dance.

Name BITTE_RUHE ([биттэ руэ]) means “Silence please” in German. You don’t have to speak loudly: the brand’s clothes themselves can say a lot about a person without any words.

One of the main roles in the collection of the new season is played by color. And among the key themes is the theme of underwear, the influence of which is noticeable in many of the brand’s products. They are the underwear closest to the body, and therefore they are also able to say all that is most intimate about a woman.

The company VASSA&Co with its own high-tech production based on a historical sewing enterprise in the center of Moscow has been successfully developing for 22 years. Vassa (VASSA) is a designer who created the first industrial ready-to-wear line in Russia, capable of competing with the major Western brands. Vassa is a follower of the New York school of minimalism and the Russian traditions of constructivism; in her collections, she masterfully mixes both meanings.

VASSA&Co’s philosophy is based on conscious minimalism, timeless aesthetics, durability of the garments (which is also ensured by the high quality of the fabrics) and reasonable prices.

VASSA&Co stores operate in Moscow, St. Petersburg and other regions of the country. The brand is presented in a showroom in New York and sold in boutiques in the United States, Canada and Japan. VASSA&Co clothes are chosen by famous personalities in Russia and abroad.

The SAINT-TOKYO brand was founded in 2014 by designer Yuri Pitenin, born in Saint Petersburg and raised in Tokyo. These factors became the main source of inspiration in the brand’s DNA and formed its name. During the quarantine, the brand changed its development vector towards understandable everyday products of the middle price segment, moving away from complex catwalk items. In the collection presented at Moscow Fashion Week, the brand collected the highlights most in demand by the public. Despite the visual simplicity and minimalism, high-quality materials and cuts allow you to create unique basic models that are easily integrated into your wardrobe.

Additionally, SAINT-TOKYO introduced the Essentials line, in which the fit and construction, combined with architectural lines, redefine the vision of classic suits. The form plays a constraining role in the construction of the proportions of the collection. Many things are transformed and adjusted according to the figure thanks to anatomical puffs, buttons and belts, allowing you to wear the same product in different variations.

The name Vestiaire is translated from French as “wardrobe”. The brand was founded by designer Nina Dushko in Paris in 2014. Shortly after its creation, Nina, who already had work experience and internships in fashion houses Terekhov, Jay Ahr, Valentino Couture, returned to Russia and opened a workshop in Moscow.

The main values ​​of Vestiaire are the quality of the fabrics, the manual details, the verified perfect fit. All the lines of the brand embody the idea of ​​creating basic things, necessary for everyday life, but at the same time special and unique that can enhance the taste and style of each customer. Vestiaire is not just about clothes: lines of porcelain tableware, candles, cushions, furniture and other items for the home have also been launched.

The CHERVONSKY brand was created in 2020 by Veronika Chervonskaya, a graduate of the Faculty of Fashion at the HSE School of Design, and her husband Andrey Chervonsky, top manager of an international digital agency.

The spouses consider the ability to integrate the art of storytelling into the creative process borrowed from the advertising industry as the brand’s main asset. With the help of its collections, CHERVONSKY talks about relationships in a couple, focusing on simple and understandable details for everyone. The collections are characterized by unique hair prints and decorative artificial hair inserts, symbolizing the subtle inner connection between people.