Fashion girls know! Summer’s most bought things – check your wardrobe

The Western gloss is surprised: fashionistas and fashionistas have bought very cheerful things this summer! “It’s been a tough three months for the global economy,” the pundits write, but admit patchwork, neon hues, ethnic patterns and cottagecore are on the cards more often than ever. This desire to diversify the summer wardrobe with something childish (even naive), warm and colorful is associated with quarantine. Yes, yes, the consequences of the pandemic continue to “ricochet” off the fashion agenda!

The most popular brand this summer was Gucci: not only their Cosmogony cruise collection, but also the collaboration with adidas was warmly received on the web. Balenciaga had to move up to second place, followed by Prada, Valentino, Louis Vuitton and Dior. But Miu Miu, who everyone kept talking about, remained in seventh place – and even the campaign with Sydney Sweeney and microskirts didn’t help.

And here is the most interesting – the most popular purchases of the summer! On the base, the Diesel 1DR bag is simple, strict, black, concise, iconic. Apparently, fashionistas no longer fall into the trap of shiny and huge tote bags, which were all over the social networks, and love minimalism again. The most popular sneakers were Adidas x Gucci Gazelle, the most purchased slippers – the Gucci Original GG slide. But it was predictable!

Suddenly, a nude dress from the collaboration of Jean Paul Gaultier and Lotta Volkova burst into the top three. Who would have thought that the fashionista would take the idea with a bang and start walking the streets in such bare and frighteningly anatomical outfits?

In fifth place, which is not at all surprising, the cargo pants are the base model beige Jaded London Tech. But our favorites are the Miu Miu panama and the Loewe wicker bag. These are real summer buys!

Photo: Lyst, SOCIAL. TO CUT