Nobody expected such a collaboration: the faces (and figures) of the new Skims advertising campaign have become one of the brightest models of our time. By the way, they all bear the unofficial titles of ex-angels of Victoria’s Secret. Heidi Klum and Tyra Banks, now 48, represented a more experienced generation of fashion models, while Alessandra Ambrosio (40) and Candice Swanepoel (33) represented a generation of models whose careers peaked in the 2010s.
The girls presented lingerie sets from the Fits Everybody basic line. The photographer was Sandy Kim, who previously worked, including with rapper Travis Scott.
Over the years, I have witnessed how Tyra, Heidi, Alessandra and Candace built the foundations [индустрии], being fashion icons and entrepreneurs. And for the first time to bring them together in this campaign is a dream. All of these women are pioneers and I am very happy to be able to recognize their contributions in this way,” Kim told WWD.
Announcing the photo shoot on her social networks, she wrote that she was originally not supposed to take part in the shooting, but could not resist and still went into the frame.
The heroes of the last advertising campaign, which was released in September, were the best friends of Megan Fox and Kourtney Kardashian. And three weeks ago, Kim personally presented her debut swimwear collection.
By the way, the Skims brand is only a part of Kim Kardashian’s big business empire, but the lingerie brand has made a significant contribution to her fortune. Kim’s company, along with CEO and co-founder Jens Grede, has reached a $3.2 billion valuation, according to Forbes magazine, even though she only holds a 35% stake in the company. A year ago, she owned half of the brand.
Exactly one year ago, on April 6, 2021, Kim first entered the list of the wealthiest people on the planet The World’s Billionaires according to Forbes magazine. According to experts, at the time of the release of the list, her fortune is estimated at one billion dollars. At the same time, they noted that in October 2020, its assets amounted to “only” $ 780 million (or 58 billion rubles).
Kim’s sources of income are: filming the reality show Keeping Up With The Kardashians (instead of which the reality show The Kardashians will be released on April 14), which brought her $ 10 million a year, and income from advertising publications on social networks. But the bulk of her money came from her cosmetic brand KKW Beauty and the Skims shapewear line. A year ago, Skims was valued at $500 million. She received another 200 million after the sale of part of the shares of KKW Beauty.
Now the total capital of Kim Kardashian is approximately 1.8 billion dollars.
Source: Hellomagazine
Benjamin Smith is a fashion journalist and author at Gossipify, known for his coverage of the latest fashion trends and industry insights. He writes about clothing, shoes, accessories, and runway shows, providing in-depth analysis and unique perspectives. He’s respected for his ability to spot emerging designers and trends, and for providing practical fashion advice to readers.
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