ZALANDO’S LATEST CAMPAIGN “PORTRAITS OF THE NEW GENERATION”

New Zalando campaign

Zalando, Europe’s leading platform for fashion and lifestyle, has launched its latest campaign entitled “PORTRAITS OF THE NEW GENERATION”. The campaign presents the most sought-after seasonal looks from the Designer offer on Zalando. The styling of the inspiring campaign was personally taken care of by a creative group of friends working in the fashion industry.

^{Source: Courtesy of Zalando}

Inspiring trends

The new collaboration comes with fresh ideas and inspiring fashion trends. Parisian stylist Edem Dossou invites close friends such as photographer Justin French, consultant Laurence Kleinknecht, casting director and DJ Dourane and model and singer Melissa Bon to share their unique individual styles from the latest Zalando Designer range. This new generation of fashion is captured in classic yearbook style in stylish outfits from renowned designer brands available on Zalando today. The campaign features individual portraits and group shots captured by photographer Justin French in collaboration with stylist Ed Dossa and producers from Kitten Productions.

^{Source: Courtesy of Zalando}

High fashion in the Designer category

Category Designer on Zalando is a place where customers can get inspired by luxury fashion and discover and shop both established and emerging brands. You will find designer brands such as Missoni, Erdem, gcds, David Koma, Staud, 032C, Mansur Gavriel, MM6 as well as Victoria Beckham, Proenza Schouler and Roksanda. The goal is to be the platform of choice for customers and brands, while promoting sustainability, diversity and inclusion. For example, you can be inspired by these specific pieces, which are also available on Zalando.

^{Maison Margiela 470 euros/Moschino 700 euros}

^{AWAKE MODE 414.99 euros/Alice + Olivia visa 295 euros}