The popular jewelry brand has launched its new Christmas campaign for 2022, featuring model Hailey Bieber. Tiffany & Co. it returns to the past while celebrating the present.
photo: Courtesy of Tiffany & Co.
The campaign photographer was Mario Sorrenti, who photographed the supermodel posing in New York. Striking portraits with a beautiful brunette reflect timeless elegance paired with sparkling diamonds.
In addition to sparkling jewelry, Hailey Bieber dressed in black outfits with a perfect fit. Satin pieces with a deep neckline stood out in particular. The T Collection campaign features rings, earrings and bracelets that go perfectly with Bieber’s red manicure.
The video created for the campaign reflects a spectacular party reminiscent of Warhol’s factory in the center of the city. In the movie, Hailey Bieber throws this extravagant Christmas party with festive decorations, Super-8 camera projections, and Tiffany & Co. jewelry. In the film, the model hands out blue boxes to partygoers as gifts, including a Jean Schlumberger Bird on a Rock brooch.
“This Christmas season, we wanted to celebrate Andy Warhol and elevate his association with Tiffany & Co. inspired by the iconic postcards he created for our clients in the 1950s and 1960s,” he says Alexandre Arnault, executive vice president of the brand. “The campaign video brings these elements together by paying tribute to our long-standing relationship with one of the world’s most celebrated artists.”
You can find more photos from the campaign in our gallery.
Source: Moda
Mary William is a fashion writer at Gossipify, known for her in-depth analysis and commentary on the latest trends and industry news. She has a passion for fashion and offers readers a unique perspective with her writing. A graduate of Parsons School of Design, she has years of experience in the industry, and is always on the lookout for the next big thing.
