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Korean artists continue to confidently conquer the fashion world. The other day, BTS Jimin became Dior’s global ambassador, and a little later it became known that another member of the boy band Suga was chosen as the official ambassador of Valentino.
The creative director of the fashion house, Pierpaolo Piccioli, personally appointed the star as the ambassador of the brand. In an interview with WWD, he called the BTS member a “multi-faceted artist” and an artist who can “perfectly embody all Valentino concepts.” The musician has already starred in an advertising campaign for GQ magazine for the fashion house.
However, his collaboration with the brand was not limited to this. Suga also became the face of a new promotional shoot for Valentino’s DI initiative. VA.. It is dedicated to the young ambassadors of the fashion house. The name stands for Different Values (different values). In the future, the musician plans to take part in the Maison Valentino Essentials advertising campaign, which demonstrates the main models of the brand’s menswear.
Valentino launched the DI project. VA. in May 2022. Formula 1 driver Lewis Hamilton became the first ambassador of the initiative. In September, the fashion house hired popular singer and actress Rainie Yang’s husband, Li Hao. This appointment marked Valentino’s entry into the Chinese market.
Source: Hellomagazine
Benjamin Smith is a fashion journalist and author at Gossipify, known for his coverage of the latest fashion trends and industry insights. He writes about clothing, shoes, accessories, and runway shows, providing in-depth analysis and unique perspectives. He’s respected for his ability to spot emerging designers and trends, and for providing practical fashion advice to readers.
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