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Jewelry brand Cartier has unveiled a new Tank Française watch campaign. Author [/embed]commercial famous director Guy Ritchie. To implement the idea, 88 technical specialists, hairdressers, makeup artists and other assistants were involved. More than 26,000 photographs were taken during filming.
The main characters of the advertising campaign were the actor Rami Malek and the cult French film star Catherine Deneuve. In the video you can find references to the legendary films with the participation of the actress. Malik and Deneuve fall into different eras and meet each other while crossing the Pont Alexandre III in Paris.
The idea of this video is a fantasy about crossing a bridge from one bank to another, in fact, a metaphor for the passage of time. I did not want to retell this story too literally and preferred to add a fantasy element that conveys an encounter with the cinema, making the film special, says Guy Ritchie.
Cartier founder Louis Cartier first introduced the Tank model in 1917. They became innovative for the time, as the jeweler replaced the classic round dial with a laconic rectangle. Throughout history, the watch has been modified only a few times: the Française version appeared in 1996. They differ from the classic Tank version in the elongated sides of the case and the square dial.
Earlier, rumors began to appear in the press about the romance of Rami Malek and Lea Seydoux. The actors got into the love chronicle after a joint dinner at a sushi bar in West Hollywood. The couple left the institution in an embrace, and this moment, of course, fell into the lenses of the paparazzi watching them.
Source: Hellomagazine
Benjamin Smith is a fashion journalist and author at Gossipify, known for his coverage of the latest fashion trends and industry insights. He writes about clothing, shoes, accessories, and runway shows, providing in-depth analysis and unique perspectives. He’s respected for his ability to spot emerging designers and trends, and for providing practical fashion advice to readers.
