Fashion label Fayt founder Brittney Saunders has responded to TikTok creator Tarz after the influencer mocked the name of her Brisbane storefront at Westfield Chermside.
Tarz filmed the storefront of Fayt late last month and told her followers, "There's genuinely no f**king way they made a plus-size clothing store and they called it 'Fat'."
The TikToker swiftly deleted the video after receiving widespread backlash, but the clip was widely shared online. She later attempted to justify the video in a follow-up upload, insisting she made the post as a joke.
Tarz said she posts content to get attention regardless of whether it is bad or good attention. She added, "All you guys are doing now is giving me engagement, which equals views, which equals money that I earn. Whether it's from women or men, it doesn't matter. It's money in my pocket."
Tarz also uploaded a TikTok post of herself clutching her forehead with frustration, captioning it, "Fat fayt fate faty. I thought it was funny only fatties taking offence".
Storefront Video Controversy
Saunders, who first rose to fame as one of Australia's original YouTubers before launching Fayt in 2017, addressed the controversy in a lengthy video posted to her social media pages.
Saunders told fans, "There is nothing that I love more than when someone gives me the opportunity to tell the world about my business." She added, "Shout out to Tarz. She was in Westfield Chermside in Brisbane today and she walked past my store, took a video of our mannequins in the window and said, 'Who would make a plus-size label and call it fat?' My business is called Fayt. Pronounced 'fate'."
Saunders explained that the brand has spent almost a decade building a welcoming shopping experience for women of all sizes. "This isn't actually about my business name. It's about what's wrong with society and having a problem with people that have bigger bodies," she continued. "You are the reason why I do what I do because I'm sick of this divide between smaller sizes and larger sizes."
She said Fayt was founded to eliminate the segregation often experienced by plus-size shoppers. "The reason that Fayt exists as a brand is because we want to create a space where women can come and shop together so that there's no separation," Saunders said.
Saunders urged viewers to ease up, stating, "Ease up lads and ladies, it's 2026. People deserve to shop in one space together and not be shoved down the back corner or be told to shop online only."
Brand Origins and Inclusivity
Saunders pointed out the irony of Tarz accusing others of being unable to take a joke after deleting her original video, saying, "We're unable to take a joke, but you deleted your content because you couldn't handle the heat."
Saunders used the moment to promote her business to new viewers, saying, "I thought I would use this as an opportunity to say hi and bring awareness to my brand Fayt. If you have not heard about us, we are a women's fashion brand. We do sizes 6 to 26. We've been in business for almost nine years now and we have the absolute best community."
She noted that the company currently operates five stores across Queensland, New South Wales and Victoria, and is about to open a location in Adelaide. She invited shoppers to visit for a judgment-free, welcoming, and inclusive environment.
She finished her video with a final comment aimed at the influencer, saying, "Thank you so much, Taz, for giving me this opportunity."
In the caption accompanying the video, Saunders wrote, "Sorry Tarz, not today. When you shame my business, not only do you shame me. You shame womanhood as well as all of the amazing women that work so hard every day to make Fayt be the wonderful brand that it is."
She described Fayt as a proudly bootstrapped Australian fashion business built by women, for women. She added that what started as an online store creating clothing in sizes AU 6 to 26 has grown into five physical retail stores, with a sixth opening soon.
