The high price of makeup is not always synonymous with quality; beauty business woman explains the factors that confirm this
Who has never gone to buy makeup and scared with the high price of some itemsIsn’t that it? The most recent controversy involves influencer Virgínia Fonseca, who has launched a foundation costing R$200.
The situation has grown so much that Virginia itself had to make it public to clarify its value. According to the influencer, what justifies the price of the product is precisely its quality, which refers to many imported products.
But it will only be the “imported quality“Does the high price of makeup justify? To understand this better, we spoke to Thais Giraldelli, who is a businesswoman and works in the beauty field.
According to the professional, the high price of a product can be linked to several factors, including the brand behind it, the packaging and the audience they want to reach. Also, the make up the components they can also make it more expensive.
“Some assets, such as hyaluronic acid and other technologies, make the product more expensive,” Thais comments. He exemplifies that some products also get goldwhich is a high cost ingredient and greatly increases the price of the item.
become a luxury item
There are also other factors that confirm whether the price of makeup is high or low. There are products with a “normal” composition and without expensive active ingredients that cost more because belong to some brand, For example. This makes makeup a luxury item, just like bags and shoes.
“Makeup went from a simple cosmetic to an object of luxury and desire. The industry felt this and realized that customers combined quality with high prices and it became a snowball,” Thais explains. “The products are very expensive and an average make-up kit today costs no less than R$ 2,000.00 and an imported kit, up to R$ 5,000.00”, completes the entrepreneur.
Does being more expensive mean a better product?
While it is common to combine the high price of makeup with the quality of the product, this isn’t always the absolute truth. “I’ve bought expensive products before that didn’t have the above features and cheap products that exceeded expectations,” says Thais. Therefore, before buying a make-up, it is important to analyze its composition, promises and, above all, the reviews of industry influencers.
In her perception, Thais Giraldelli makes it clear that a good makeup product is what she has good fixation, good pigmentation, practical packaging, does not have strong aromas and promises what it delivers, regardless of the price. “Currently, national makeup is of very good quality, and at a more affordable price, a good option is to visit a store and test products to find your favorites,” advises the entrepreneur.
Source: Terra
Ben Stock is a lifestyle journalist and author at Gossipify. He writes about topics such as health, wellness, travel, food and home decor. He provides practical advice and inspiration to improve well-being, keeps readers up to date with latest lifestyle news and trends, known for his engaging writing style, in-depth analysis and unique perspectives.
