The survey tracks the financial profile of women in its base and identifies their priorities
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The month of March celebrates International Women’s Day and the date serves as a reflection on women’s struggle for equal rights and the importance of gender discussions around the world. In this context, the establishedfintech for personal credit and means of payment, has carried out a survey to outline how women have related to finance.
Although, for a long time, the role of financial provider has traditionally been played by the male figure, this is a figure that no longer holds up, according to the study: 71% of women who use the platform say they are the main source of income from their homes.
According to the survey, in addition to identifying a high percentage of women who take charge of household expenses, it was possible to perceive a real concern to avoid default: when asked about financial priorities, 72.6% of those interviewed concentrated on keeping accounts during the day; 10.3% work to avoid debt; 6.9% seek to increase their income; 6.5% walk towards financial independence; and only 3.7% seek to invest or save money.
Their role with money is one of high responsibility
“Despite the difficulties still faced by women, we realize that their role with money is one of utmost responsibility, since a very large share deals with household bills,” says Cristiana Nunes, Credit Policy manager at Provu.
“The pursuit of financial independence is the first step for her to become a breadwinner and thus manage finances to save money and think about her family’s financial future. There is still a long way to go, beyond the behavioral analysis of women in relation to money, such as social issues, employability, motherhood, working hours, for example. So knowing how to manage money is a very important variable to consider the advancement of women’s struggle for an equal place in society,” she adds.
How women handled money
When asked how they organize themselves financially, 73.2% said they write down all expenses and receipts in notebooks or spreadsheets; 13.5% use apps to manage their finances; and only 6.8% said they were not financially organised.
As far as investments are concerned, 69.9% of women declared that they did not, and among those who answered that they did invest their resources, savings appear to be the most used alternative (43.8%), followed by CDB – Certificate of Bank Deposit (17.4%) and fixed income funds (11.9%).
The survey also points out that 65.5% of women do not have a financial reserve for emergencies, and when asked why they do not have one, 63% said they already have one, but need it, and the 34.8% have no surplus in their monthly income to save money.
More than half of the women (57.7%) stated that they had already applied for credit, and the main motivation was to pay off debts (47.2%), followed by investing in an existing business (14, 5%) and home renovation (8.5%).
As for the profile of the women who responded to the survey, most are aged between 25 and 44, live in the South-East region (44%), have completed high school (31.8% ) and has a regular job (56.4%).
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Source: Terra

Ben Stock is a lifestyle journalist and author at Gossipify. He writes about topics such as health, wellness, travel, food and home decor. He provides practical advice and inspiration to improve well-being, keeps readers up to date with latest lifestyle news and trends, known for his engaging writing style, in-depth analysis and unique perspectives.