Easter: understand why the price of chocolate eggs is so high

Easter: understand why the price of chocolate eggs is so high


With increasingly expensive products on the shelves, consumers are looking for cheaper alternatives; see saving tips

Easter is coming and some Brazilians have lost interest in buying chocolate eggs. This is because prices in supermarkets are always higher, around 12% more than in 2022according to the IPCA (Extended Consumer Price Index).




According to economics professor at the Álvares Penteado School of Commerce Foundation, Nadja Heiderich, Easter eggs cost more due to inflation left over from the pandemic.

“This inflationary component hasn’t passed yet, which ends up having an impact on the industry. Also, we had a big dollar rise last year, which may have impacted the buying of imported inputs,” he says.

Although, at this moment, the dollar is gradually weakening, preparations for egg production began months ago, not giving time to make the effect of this drop in the exchange rate felt. “There is still pressure on cocoa pricesdue to increased seasonal demand,” he adds.

How to save at Easter?

To be able to honor the tradition of gifting family members with chocolate eggs without breaking the bank, advises the expert look for cheaper alternatives. These range from chocolate bars and chocolates from well-known brands to handcrafted options.

“Because they have lower added value and lower production costs, they’re naturally a cheaper option,” he says. Below you can find more tips to save on Easter and enjoy the date without hurting your financial budget.

1. Research before you buy

Easter egg prices may vary by store. Therefore, whether in person or online, research the product at more than one establishment before buying.

2. Buy similar products

Big brands are a consumer craving for many people, but there are other options that are just as good. Therefore, look for products that are similar to what you want and offer the same quality.

3. Set an expense amount

Include the value of your Easter egg shopping in your financial planning for the month. Establish a spending ceiling for this purpose and try not to exceed it.

4. Make your own Easter eggs

Another way to save money at Easter is to choose to make your own chocolate eggs. You can produce them as gifts or sell them and earn extra money during this time.

5. Deal!

When paying for Easter eggs, depending on the quantity, try to negotiate a discount at the establishment. Also enjoy perks like reimbursement and discount coupons.

Source: Terra

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