The São Paulo fair brought together major brands and professional sporting events
Last weekend, the Expo Center Norte, in the city of São Paulo, received the Arnold Brazil 2023, one of the largest fitness events in the world. After all, more than 80,000 people are expected to visit the fair. Which featured the exposure of the leading sports brands in Brazil, conferences, workshops and various amateur and professional competitions.
In this way the sports life he went there to check everything that happened at this year’s Arnold Brasil, to tell you the details.
Launches of major sports brands in Arnold Brasil
It is no news that the Brazilian fitness market is experiencing a strong growth trend. And one of the facts that prove this thesis is the return of probioticwhich stood out again on the scene in 2022. That year, however, the novelty is due to the line monsterapproved by bodybuilder Rafael Brandão, champion of the professional category opened last year.
The proposal, according to the brand, is to align the “Old School” with the “New School”. The line features all the major sports supplements, such as whey, creatine and pre-workout. already inside maximum titaniumcompany of the Supley group – which also manages Probiotica – the main investment is in digital content, which provides information and entertainment on the web.
The training center impresses
A Integralmedicalin turn, presented, to Arnold Brasil, a powdered version of My whey. It is a protein supplement diluted in water. We tasted the chocolate flavored drink and we can confirm that it is very good!
Also, a few days before the fair, through the Dark, the company has opened Darkhouse, a new training center for athletes. According to Integralmédica, the space, located in São Paulo, has the best bodybuilding equipment on the market and the facility for content creation.
It can be tasty and fitness at the same time
The fair also saw the launch of fitness products that command attention for taste and practicality. As is the case with Nutrata snack. Despite being made with whey protein, the product is easily confused with a sweet treat. Ideal for giving relief to that diet, without disturbing the results. Another similar product, launched by Arnold Brasil, is alfajor di Dr. Peanuts.
Speaking of flavor, the FTW extension presented a whey protein made with dulce de leche powder in its composition. We have tasted it and we can tell that the texture and flavor is identical to candy. Furthermore, the brand has also launched the thermogenic “Crazy”, in collaboration with the influencer Toguro.
However, the fitness market does not thrive on integration alone and the Arnold Brasil fair made this very clear. All brands have shown great concern in bringing knowledge and entertainment to the public. After all, big names from the scene were present on the stands and were able to interact with visitors.
Arnold Competitions Brazil 2023
When it comes to sport, one thing cannot be missing: competition! And Arnold Brasil brought numerous amateur and professional activities to the fair, of different modalities. Tradition that, as usual, brought the public into a frenzy at the Expo Center Norte.
Emphasis on bodybuilding, which had amateur categories on stage and was responsible for the professionalization of great athletes, such as Gustavo Bico, in the bodybuilding category. He also made his pro league debut at the same event the following day.
The professional competition, on the other hand, saw the Iranian athlete Behrooz Tabani as the great champion, with the right to the place for Mr. Olympia 2023. The Brazilian Welington Nescau finished second.
In addition to bodybuilding, Arnold Brasil has also held Strongman competitions and presentations and more than 30 sports, such as arm wrestling, karate, MMA, jiu-jitsu, boxing and muay thai. Conferences and workshops completed the attractions of the fair.
Source: Terra
Ben Stock is a lifestyle journalist and author at Gossipify. He writes about topics such as health, wellness, travel, food and home decor. He provides practical advice and inspiration to improve well-being, keeps readers up to date with latest lifestyle news and trends, known for his engaging writing style, in-depth analysis and unique perspectives.
