The founder and CEO of Emporium da Beleza has built a veritable empire with more than 100 franchises throughout Brazil
Founder and CEO of Emporium da Beleza, a 6-in-1 network that has democratized advanced aesthetics and weight loss services throughout Brazil, Ana Paula Ferro has an inspiring story of struggling and overcoming her path to success.
Known as the “Queen of Aesthetics”, the CEO of Emporium da Beleza was born in Bernardino de Campos (SP). At the age of 16, he started selling jewelry to his neighbors. Subsequently, he graduated with a degree in Business Administration and embarked on a career in the banking sector.
In 2005 he founded Emporium da Beleza together with his mother, Dona Meire. In the first months you worked double shifts, working in the bank and in the clinic. With an unrivaled entrepreneurial flair, she has managed to grow her business into an empire.
Currently, Emporium da Beleza has more than 100 units, one of them in Portugal, with plans for international expansion in other places as well.
To help other entrepreneurs, Ana Paula shares five golden secrets for those who, like her, want to succeed in their careers:
1. Find your passion
When you work on something you love, there is a sense of personal accomplishment and satisfaction with your work. This is because you are involved in an activity related to your interests and passions, which brings a sense of purpose and happiness.
“By founding Emporium da Beleza, my goal was to provide all women with access to beauty treatments,” says Ana Paula.
2. Create a strong brand identity
Think about the name, logo, tagline, and value proposition. A strong brand identity conveys professionalism, trust and credibility.
“When your brand has a strong and consistent identity, customers tend to trust you more and feel more comfortable doing business with you. This is how Emporium da Beleza has grown in all regions of Brazil,” he adds .
3. Know your target audience
Understanding the needs, wants and preferences of your target audience allows you to offer products or services that meet expectations. With this you become a love brand, that is, a brand seen as a representation of your values.
“The goal is to make the client satisfied and, to achieve this, it is necessary to understand what, how and when they need something. Since its foundation, Emporium da Beleza has performed more than 5 million treatments.”
4. Focus on customer service
Excellent customer service allows you to build strong relationships, which is critical to long-term success. This way, people tend to come back for new purchases, building loyalty with the establishment.
“The way you treat people makes them like the company. Customer retention is one of the hallmarks of Emporium da Beleza,” he guarantees.
5. Continuous innovation
Keeping up with market trends is essential to always offer new options for products or services. Continuous innovation allows companies to adapt to these changes and remain relevant in the market.
“Every year, Emporium da Beleza incorporates new state-of-the-art services or equipment,” concludes Ana Paula.
How does the Ana Paula franchise work?
A Beauty emporium franchise offers treatments for the face, body, slimming, laser hair removal, nutri/dermacosmetics and e-commerce. In addition, it has protocols such as Lipo 10, to lose up to 10 kilos in 10 weeks; Empup Prime, for facial rejuvenation; DermaGlow, for hydration; Bodydream, to combat flaccidity; Ultramax, for face lifting.
In total, there are three business models: Slim, from R$ 311 thousand; for shopping centers and supermarkets, from BRL 456 thousand; and Premium, with investments starting at R$ 705,000.
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Source: Terra
Ben Stock is a lifestyle journalist and author at Gossipify. He writes about topics such as health, wellness, travel, food and home decor. He provides practical advice and inspiration to improve well-being, keeps readers up to date with latest lifestyle news and trends, known for his engaging writing style, in-depth analysis and unique perspectives.
