Pharmacies have invested in new versions of the product which has become a rage among young people
Larissa Manoela and Maisa made the Cimed laboratory profitable R$40 million – in just 20 minutes – during a free trade initiative for pharmacies, the first promoted by the brand. The broadcast, carried out on the 5th, announced the new versions of Carmed lip balm, which caused a sensation among young people.
To the newspaper Folha de S. Paulothe president of the laboratory, João Adibe Marques, specified that there is a queue of 60 days of waiting to supply pharmacies with products.
Even though lip gloss and moisturizers were already present on the shelves, it was with the launch of the Fini line that the product took off and became the center of desire on social media.
Now, in the line called BFF – acronym for Best friends forever or best friend forever, in the free translation -, the bets are a tutti-frutti flavor in pink glitter and a beijinho flavored version with SPF 30. With these two new versions, the The expected revenue is R$100 million This year. R$5 million has already been invested in marketing.
With the product on the rise, new features have been embraced by pharmacies. “We had to suspend real-time trading, because I could no longer deliver,” Marques added to the vehicle.
The company delivers the products only to pharmacies, parapharmacies and perfumeries, which can resell them online. The suggested price for each 10 gram lip balm is R$30. But, with high demand, you can find the unit for around R$60.
@oficialcarmed Here came Carmed BFF Pink Glitter and Carmed Kisses 💖. Now with my best friends @+ae @Larissa Manoela. The Carmed best friends group is dedicated to best friends 🫶 #carmed #carmedbff #cimed ♬ original sound – Carmed
Source: Terra
Ben Stock is a lifestyle journalist and author at Gossipify. He writes about topics such as health, wellness, travel, food and home decor. He provides practical advice and inspiration to improve well-being, keeps readers up to date with latest lifestyle news and trends, known for his engaging writing style, in-depth analysis and unique perspectives.
