3 tips to increase sales on commemorative dates

The end of the year is approaching and with it comes Black Friday and Christmas: here’s how to prepare

Mother’s Day, Valentine’s Day, Father’s Day, Christmas… Throughout the calendar, retail trade gains momentum in the face of major commemorative dates, especially e-commerce, with its convenience to purchase products at any anytime and anywhere. The truth is that the seasonal boom represents a unique opportunity for companies to expand their presence in the digital environment and increase sales.

The end of the year, for example, is considered one of the best times to increase revenue, thanks to the 13th and the period from Black Friday to the holiday season. In fact, when it comes to the most profitable events, a study carried out by the online blackjack site Betway shows that, over the last six years, Christmas revenue has been three times higher than that of Black Friday in e-commerce.

In 2016, Christmas profit was R$5.8 billion higher than the American one. Last year, the difference was smaller, at R$1.2 billion. Over the last six years, turnover in Brazil was R$20.2 billion on Black Friday and R$68.6 billion at Christmas.

Strategies and planning

The benefits of commemorative dates in e-commerce are not limited to sales growth. They also serve to promote the brand and attract new customers, creating differences.

In this sense, in addition to marketing actions to develop strategic and segmented campaigns and customer management tools, it is necessary to implement initiatives aligned with the company’s operational planning.

Organization to build loyalty

To make the most of each period, the company must organize itself in advance, taking care of stocks and, obviously, planning deliveries.

For those who have already realized the power of omnichannel, exploring different sales channels and offering the customer the opportunity to pick up the product in store, for example, are relevant strategies that can strengthen the relationship.

Data analysis

Considering that the goal is not just to close a one-off deal, but to establish a long-term relationship with the consumer, when planning actions for commemorative dates it is essential to take care of all aspects of the strategies.

Therefore, mapping the opportunities and challenges you may face throughout the year is another way to increase sales and approach the customer with a more assertive message. Analyzing sales history in each period is essential to this planning, as is monitoring your competition.

It is also important to underline that everyone’s attention is always aimed at optimizing the purchasing experience and exploiting the potential of each period, offering good business opportunities and, obviously, investing in e-commerce infrastructures.

Rodolfo Alves is VP business development and partner at Corebiz.

Source: Terra

Ben

Ben Stock is a lifestyle journalist and author at Gossipify. He writes about topics such as health, wellness, travel, food and home decor. He provides practical advice and inspiration to improve well-being, keeps readers up to date with latest lifestyle news and trends, known for his engaging writing style, in-depth analysis and unique perspectives.