Known for its pioneering in digital image editing, Adobe revealed a new direction with its recent launch Project Primrose, a “fabric” capable of changing colors and patterns in real time to make life easier for its users.
So, remember when the Internet was divided between black and blue or white and gold clothes? Thanks to this new technological resource, both statements could be true. The tool features reflective modules that scatter light into large sequins to essentially create a wearable digital display. Therefore, it is as if you are wearing adaptive clothing.
Transformation of the fashion world
Project Primrose was recently showcased at the Adobe MAX 2023 event held in Los Angeles. The wearable technology was demonstrated by Chirstine Dierk, who was part of the team responsible for designing the futuristic material. The goal is for the tool to revolutionize the fashion industry soon.
“The Primrose project, presented at the MAX as an interactive dress, makes this possible with wearable, flexible, non-emissive fabrics that allow an entire surface to display content created with Adobe Firefly, Adobe After Effects, Adobe Stock and Adobe Illustrator” , the Adobe communications team said.
“Digital fabric” works based on both the reflectivity of the material and its composition. Each sequin used on the dress acts as if it were a small miniature canvas made from intelligent materials. Then, these screens can adapt to user-required patterns, which can be animated in real time.
Prospects for the future
And Adobe launched Project Primrose, an animated dress???????? pic.twitter.com/410Z9oTA9B
— OPrimoDev (@lucianodiisouza) October 16, 2023
Although a tool like Project Primrose is still in the design phase, with improvements needed before reaching the market on a global scale, Adobe already imagines that this type of technology could appear in different types of commerce in the near future.
According to the company, this resource has great potential in broad business sectors, such as military clothing, advertising and, of course, the fashion industry. In the military, for example, this type of “fabric” could be fashioned to be worn at all times and help camouflage soldiers, which would be extremely practical in situations of armed conflict.
However, it should also be underlined that Adobe does not think of Project Primrose only to be used as clothing for human beings. The digital image editing company is keeping an eye on materials beyond the runway, thinking about the potential use of its technology to make furniture and other decorative materials.
Bearing in mind that the project is already a reality and that its first example has already been presented in 2023, it is possible that we will see this type of tool being used in the most varied ways possible in a very short time. So, try to get used to a world that can completely transform with the push of a button before your eyes.
Source: Terra

Ben Stock is a lifestyle journalist and author at Gossipify. He writes about topics such as health, wellness, travel, food and home decor. He provides practical advice and inspiration to improve well-being, keeps readers up to date with latest lifestyle news and trends, known for his engaging writing style, in-depth analysis and unique perspectives.