The social media public didn’t understand anything when the image of a perfume in the freezer started to go viral on the web. It turns out that, to many people’s shock, the practice is quite common and has its origins in the popular myth that doing so can extend the shelf life of the fragrance and improve its staying power. Understand!
That’s a good scent carries a delicious scent AND it can stay on your skin for a while. However, many fragrances have it difficulty with your fixation factor.
And to this end, some internet users have invested in a popular myth to prolong the aroma and make the perfume last even longer, helping you stay It smells good all day. It consists of placing the product in the freezer or refrigerator. But is this practice really effective?
Social media users have been sharing their experiences of putting the perfume in the freezer to improve its staying power, and it seems they were surprised by the result.
The habit, according to popular knowledge, requires some precautions: it is important to place the bottle in a refractory container with a lid and constantly check that everything is in order, making sure that it is not frozen or damaged.
Aside from that, what netizens claim is that it actually made their favorite fragrances last longer on their skin, improving its fixation.
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Perfume in the freezer promises to extend the shelf life of perfume
Another advantage of this practice is that it extends the useful life of the fragrance, making it last more than three years. At Portal 6, perfumer Veronica Kato explained: “It is correct to say that all perfumes have a shelf life of three years, but if stored in the refrigerator, at an average temperature of five degrees,…
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Source: Terra

Ben Stock is a lifestyle journalist and author at Gossipify. He writes about topics such as health, wellness, travel, food and home decor. He provides practical advice and inspiration to improve well-being, keeps readers up to date with latest lifestyle news and trends, known for his engaging writing style, in-depth analysis and unique perspectives.