The new “Toda Forma Faz Sentido” collection is made up of beach items, such as absorbent bikinis for menstruation
This Tuesday (14th), femtech Herself launches the Summer 2024 collection “Toda Forma Faz Sentido”, in collaboration with Good shape , of the Abril Group. The collection consists of beach items, such as the Cutout Ankle Absorbent Swimsuit, the Cutout Basic Absorbent Bikini Bottoms, the Cutout Strapless Top and the High Waisted Bikini Bottoms , all absorbent and designed for the menstrual cycle, offer comfort and safety, without giving up the elegance and liveliness of summer. The highlights of the collection are two new exclusive prints: one “Floral” and another abstract graphic called “Toda Forma”, as well as two trendy solid colors such as Mango and Bronze.
In addition to absorbent items, the collection is made up of the following accessories: Long tulle dress, long sleeve tulle blouse, straight tulle pants, sarong skirt and tote bag . Among the differences, we can highlight the absorbent Cavada bikini panties, which are a summer classic, the halter swimsuit with cutouts and the strapless top, both trends of the season, as well as complementary tulle pieces and exclusive accessories that complete the line. Summer 2024 collection.
Second co-founder and CEO of Herself, Raíssa Assmann Kist the collection aims to encourage women to discover and embrace all dimensions of their lives, from the way they play sports, take care of their diet, relate to their bodies to the way they experience their menstrual cycle.
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“The collection also highlights the innovation of menstrual bikinis, offering an innovative and pioneering solution in Brazil and Latin America”
Herself is an innovative and pioneering brand in the production of absorbent bikinis and briefs with unique technology for beachwear during the menstrual period. In collaboration with the Good shape, is further increasing the visibility of innovative products capable of transforming women’s routines, offering greater freedom, autonomy and versatility during menstruation. Boa Forma is recognized for promoting a healthy and balanced lifestyle with an emphasis on beauty and diverse journeys in search of wellness.
Together, Lei and Boa Forma break the taboos related to menstruation and argue that, with menstrual bikinis, summer can be experienced with lightness, comfort, sustainability, health and lots of style. “We are increasingly strengthening Boa Forma’s positioning as a brand that welcomes every form of well-being and this partnership undoubtedly strengthens our concern to go beyond this discussion”, underlines Amanda MelloHead of Licensing at Grupo Abril.
DISCOVER THE COMPLETE COLLECTION HERE
Source: Terra
Ben Stock is a lifestyle journalist and author at Gossipify. He writes about topics such as health, wellness, travel, food and home decor. He provides practical advice and inspiration to improve well-being, keeps readers up to date with latest lifestyle news and trends, known for his engaging writing style, in-depth analysis and unique perspectives.
