‘Influencers will automatically fall,’ say Dolce & Gabanna

‘Influencers will automatically fall,’ say Dolce & Gabanna


The Italian brand did not directly mention Ferragni

Without directly mentioning the controversy involving Chiara Ferragni, the Italian brand Dolce & Gabbana warned this Saturday (13) that “influencers will automatically fall”.

“We were the only ones who didn’t work with influencers, we had them on the catwalks, but we never paid anyone. They talked for a long time, it’s nothing new now that this bomb has been dropped,” said Stefano Gabbana and Domenico Sweet.

In Milan, during the fashion week in the Lombardy capital, the brand opened the fashion show for the new autumn-winter 2024/25 season. Dolce & Gabbana’s main challenge was to create looks that recalled an aristocratic style.

Comments from brand managers were released before the event began.

“The photographer, like the journalist, does a job for which he has studied, he has culture, we can dialogue on equal terms. A twenty-year-old influencer is not to blame, but he does not have this culture and, with all respect, his work is different. Today we need to return to quality”, analyzed the designers.

“We are intoxicated by global communication, today we all talk about everything, from medicine to fashion and from science to culture, but to do this you have to have studied, otherwise why would universities exist?”, they added.

Ferragni’s empire began to crumble after she was fined for promoting a pandoro for charity, after being reported for unfair commercial practice.

In an announcement it was believed that the funds raised from the sale of the Christmas cake would be donated to the Regina Margherita Hospital in Turin. However, the Italian Antitrust found that, in reality, the donation had already been made by one of Ferragni’s companies months before the campaign. .

Source: Terra

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