Tati Cordeiro, loved by many celebrities, has become a leading figure in the hair beauty market
Tati Cordeiro, the creator of “MegahairInvisível”, has become a prominent entrepreneur in the hair beauty market. Her decision to start a business was motivated by a turning point in her professional life, when the company he worked for went bankrupt, leaving her with debt and the need to support a young child. To the Earthtells how he founded the business that he earned on the road R$36 million in 2023.
With vast experience, Tati began his journey at the age of 17, engaging in sectors as diverse as his father’s restaurant, consultancy, work as a surgical operator, medical clinic assistant and the sale of semi-jewelry, until to enter the world of telecommunications.
“Each experience contributed to my knowledge base and, in a certain way, shaped my entrepreneurial vision. The diversity of experiences gave me valuable insights into what people like and how to offer quality services. It was a essential preparation for what would become my big project in the world of mega hair,” she says.
At 37, after seeing the company she worked for fail, she decided to invest in the world of beauty, putting her passion and experience as a consumer to good use. MegahairInvisível was born from this challenge, becoming his main entrepreneurial initiative in the hair beauty sector.
“Motivated by my experience as a consumer of hair extensions, I decided to take the opportunity. This venture marked the beginning of my career as an entrepreneur in the hair and beauty industry and since then I have sought innovation and excellence in this sector. market”, says Tati in conversation with the report.
Tati’s love for mega hair is not only professional, but also personal, starting 25 years ago. According to her, understanding the needs of the people around her and her experience of herself as a client were the basis for creating the invisible mega hair technique.
The idea of turning this passion into a business was born in 2017 at the suggestion of a friend, who noticed Tati’s potential and encouraged her to start the business, lending him R $ 1,200.00 to purchase the first materials.
The start of the business was modest, with Tati offering his services from home after the loan. The gradual growth involved renting a chair in a salon and, with the success of the technique, it grew, reaching five units in strategic locations such as the neighborhoods of Moema, Santana, Tatuapé and Alphaville, in São Paulo, and the recently opened in Barra da Tijuca, Rio de Janeiro, as well as partnerships outside Brazil, such as in Portugal, Florida and New Jersey.
“As far as company growth is concerned, it has been a challenging but rewarding journey. The expansion of several branches, as well as the global reach, have been important milestones. This growth is not only due to the innovative technique, but also to the constant dedication in offer quality, discretion and trust to women all over the world”, underlines the entrepreneur.
Currently, the entrepreneur is loved by many celebrities and leads a team of 292 employees. Furthermore, she has achieved an annual turnover of approximately R$36 million in 2023.
Tati highlights his team’s commitment to providing quality service: “These numbers reflect not only financial success, but also our team’s passionate commitment to providing exceptional service.”
In addition to her work as an entrepreneur, Tati shares her knowledge through courses for other people who want to work in the industry. She emphasizes passion for purpose, persistence and commitment as essential factors for success.
“I believe that passion for what we do is the fuel that drives us to overcome challenges and achieve extraordinary results. For those who aspire to be entrepreneurial, my advice is simple but fundamental: fall in love with your purpose. See challenges not as obstacles, but as an opportunity for growth. Be persistent, committed and always strive for excellence. Believe in the value of your product or service, as it is this belief that will captivate your customers. Success comes to those who persevere with passion and integrity. I am here to inspire and encourage each person to follow their own path with confidence and dedication”, he concludes.
Source: Terra
Ben Stock is a lifestyle journalist and author at Gossipify. He writes about topics such as health, wellness, travel, food and home decor. He provides practical advice and inspiration to improve well-being, keeps readers up to date with latest lifestyle news and trends, known for his engaging writing style, in-depth analysis and unique perspectives.
