The experience that can be had by customers is part of an ancient Greek tradition
Summary
A Greek cultural tradition linked to plate breaking for more than 4 thousand years has become a business in Brazil, in 2020, when the Brazilian entrepreneur Stélios Moyssiadis opened the Prato Grego restaurant, located in Sao Paulo, which offers the traditional Greek experience of break the plates at the end of the meal.
A break dishesknown as Sirtaki, it is a cultural tradition that has existed for more than 4 thousand years and is associated Greece. The businessman Stelios Moyssiadis decided to transform this ancient tradition into a business opportunity.
Son of a Greek immigrant, the Brazilian businessman created a restaurant serving typical Greek cuisine in the center of St. Paul in 2020. Who visits Prato Grego you can have the traditional Greek experience of breaking plates after the meal.
The space, located in the region of Happy retreatin the center of Sao Paulo, sells 60 dishes for lunch and has a monthly turnover of R$37 thousandaccording to the magazine Small businesses and large businesses.
In fact, the costs of broken dishes do not weigh on the restaurant bill. After being broken, the remains of the plates – made of plaster – are ground and mixed with the homemade dough, giving life to new products, available on the menu at a cost of from R$29 to R$49.
With spontaneous advertisements made on social media, Moyassidis manages to keep the place always full and with a waiting list. The restaurant currently has 29 thousand followers on Instagram.
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Source: Terra
Ben Stock is a lifestyle journalist and author at Gossipify. He writes about topics such as health, wellness, travel, food and home decor. He provides practical advice and inspiration to improve well-being, keeps readers up to date with latest lifestyle news and trends, known for his engaging writing style, in-depth analysis and unique perspectives.
