Events such as the Festa Junina and the success of the Pantanal telenovela have contributed to the rise of country fashion beyond music.

Country fashion, a style inspired by clothes used in rural areas and incorporating urban garments, has appeared more and more lately, hasn’t it? And no wonder, after all, we are in Junewhen clothes made from thicker fabrics and items like plaid shirts and boots tend to appear more.
However, this year, the country fashion trend is enjoying even more success! Much due to the success of the remake of the telenovela “Pantanal”, which has a strong rural core who has become the darling on social media. This was the perfect excuse to incorporate traditional clothing into everyday looks, i.e. no longer limited to June celebrations.
And country fashion is so on the rise that there has even been one trend on Tik Tok on style, see? In it, people dance to the rhythm of the song “Calor da Vaquejada”, by the band Forró Mel com Terra, and appear with their looks full of boots and hats.
@rafaelladias__ It’s in the heat of the vaquejada 💥🤪 (make you lazy) #calor #fy ♬ original sound – nayrê
Essential pieces to become part of country fashion
According to the stylist Maristela Barbosa, fabrics like jeans and pieces like Texan boots they are in great demand when putting together rural-inspired looks.
“Texan boots are a hit in themselves. They are very characteristic of the country and are great fashion elements. Basically, it’s that kind of piece that makes clothes,” says Maristela. Still according to the expert, Texan boots take on more different and modern airs when mixed with classic elements that break the totally rural aesthetic, such as suits or tailoring pieces. However, if you are not in the mood to wear this type of footwear, there are also other options that have been used to replace boots, such as boots.
Furthermore, the denim skirts they are also a good piece to create different looks, but which still refer to the country style. Fringes, transparencies and flashes they are also key elements to assemble these looks that mix rural pieces with more modern touches. Here are some examples of how to get in the trend and incorporate country fashion garments into your looks:
@lauraiohannaa Aooooo train #vaquejada #lookjunino #tiktokfashion #fy #saojoao #foryou ♬ original sound – nayrê
@ledamascena
the cowgirl is her 🤠
♬ original sound – nayrê
Source: Maristela Barbosa, stylist and owner of the Integrated Fashion Space at Shopping Estação Goiânia.
Source: Terra

Benjamin Smith is a fashion journalist and author at Gossipify, known for his coverage of the latest fashion trends and industry insights. He writes about clothing, shoes, accessories, and runway shows, providing in-depth analysis and unique perspectives. He’s respected for his ability to spot emerging designers and trends, and for providing practical fashion advice to readers.