What are the most popular plants? What are the most sought after inputs? ]See the results of the Forth Jardins survey.
It’s difficult to find someone who doesn’t like plants, after all they bring benefits to health, beauty to environments and can even be used in food! But do you know what the profile of the Brazilian gardener is? Forth Jardim conducted an unprecedented study with consumers of plant care products in Brazil.
The survey conducted online between December 26 and January 10, among 886 people, showed that the Brazilian consumer has delved into gardening care, looking for specific information and products to take care of different species.
How long have people been plant lovers?
Among the data that most attracted the brand’s attention is the public’s interest and dedication to the topic: 64% declare they have been interested in the topic for more than 4 years; 25% from 2 to 4 years; 8% between 1 and 2 years and only 3% less than 1 year. The numbers confirm the growth of new interested parties during the pandemic period, which has continued in recent years.
44% of those interviewed declared that they were amateurs, passionate about plants and that they had a fair knowledge of the subject; 22% said they knew the basics; 18% declare they have a lot of knowledge, 12% declare they are professionals in the sector and only 4% are lay people.
Men or women?
Made up of 54% women, 45% men, the greatest concentration of people interested in the topic is between 50 and 69 years old (51% of the sample); from 40 to 49 years (21%), from 30 to 39 years (12%) and from 18 to 29 years (5%). Over 70 years old, only 6% of those interviewed.
Position
Regarding location, 43% live inland; 28% in a capital city; 21% in a metropolitan region and 7% in a large centre; 64% is concentrated in the South-East, 13% in the South of the country and in the North-East; 7% in the Central-West region and just 3% in the Northern states.
Sao Paulo is the state with the highest presence among consumers, with 38% of those interviewed; followed by Minas Gerais and Rio de Janeiro, both with 12%. Followed by Rio Grande do Sul and Paraná with 5% and Bahia with 4%. Santa Catarina, Goiás and Pernambuco totaled 3% each and Ceará 2%. The Federal District, Mato Grosso (MT), Pará, Mato Grosso do Sul records only 1% of consumers. The other Brazilian states less than 1%.
“These numbers do not surprise us, but they reinforce our focus on Forth Jardim’s expansion and greater capillarity. Interestingly, the research is in line with our commercial strategy, which includes investments to bring the brand closer to external consumers on great centre”, explains the Director of Market Intelligence at Forth Jardim, Vitor Eller.
What are the most requested gardening products
Among the most purchased products the following stand out: soils and substrates (79%); plants (73%), granular fertilizers (71%); insecticides and plant protection products (50%); vases and cachepots (49%); liquid fertilizers (48%) and gardening tools (37%).
What are the most popular species
The species that most attract customer interest are: Flowers (83%), Fruits (74%); Vegetables and Condiments (66%); Ornamental/exotic plants (61%); Cacti and succulents (55%); Foliage (58%), Meadows (30%), Urban Jungle/Biophilia (23%) and Bonsai (22%).
“Here we highlight the interest in fruits, vegetables and seasonings. We have observed an interesting movement towards growing their own gardens in homes or businesses, such as restaurants and hotels, which the study reinforces. However, it is interesting to note that species such as bonsai, exotic flowers and ornamental plants continue to have a loyal following,” comments Vitor.
Source: Terra
Ben Stock is a lifestyle journalist and author at Gossipify. He writes about topics such as health, wellness, travel, food and home decor. He provides practical advice and inspiration to improve well-being, keeps readers up to date with latest lifestyle news and trends, known for his engaging writing style, in-depth analysis and unique perspectives.
