Brazilian e-commerce is preparing for a profitable Valentine’s Day, with projections of significant growth in online sales and a growing trend for personalized gifts. The date promises to boost several industries, reflecting consumers’ desire for creative and long-lasting options.
AS Saint Valentine As we get closer, Brazilian e-commerce is preparing for a season of promising profits, driven by the desire to give gifts and share special moments. This year, around 99.7 million Brazilians are expected, 7.6 million more than the previous year, according to a survey by SPC Brazil (Credit Protection Service), in collaboration with Offerwise.
According to a most recent survey published by EBIT | Nielsen, Valentine’s Day 2024, has a profit projection of approximately R$2.5 billion. This date is considered by the sector to be one of the most profitable of the year, with an increase in turnover of 30% to 60% in various sectors, according to a survey by the Jornal Contábil portal.
And, after all, a large part of these sales must take place online, according to the Brazilian Association of Electronic Commerce (Abcomm), estimated e-commerce revenues in 2024 amount to R$205.11 billion, and the expectation is that the e-commerce growth curve will be maintained over the next four years.
“The public is in a different phase, in which we need to offer innovative and personality options, because they want to invest in long-lasting and creative gifts. An example of this are products with Laser Engraving, which add value to the piece and convey originality. online environment, the public has the world in the palm of their hands, so it is important to always be at the forefront to offer the best ideas”, emphasizes Victor Nakamura, Marketing coordinator at Gráfica Online FuturaIM.
E-commerce must prepare for the increase in sales, but physical commerce must also pay attention to the market trend, after all seven out of ten consumers (71%) still intend to purchase some product or service to prepare for Valentine’s Day, according to a survey conducted by SPC Brasil in collaboration with Offerwise.
“In addition to being creative in online commerce, it is important to prepare the Point of Sale for seasonality, such as Valentine’s Day. Demonstrating that the commerce is attentive to trends, using captivating visual communication strategies with printed materials makes the difference in converting the public into customers. FuturaIM We look at how much our clients invest in a date-oriented identity and how much this generates a good return for them,” advises Nakamura.
OR Saint Valentine it is an investment for all sectors, and this can be seen by researching the gifts that are trending for the year 2024. In an article created for PagBankfor example, among the traditional bouquets and sweets, intimate items have also emerged as personalized products, including Foto Presente.
With the expectation of continued growth in e-commerce and the focus on offering unique products and experiences to consumers, Valentine’s Day promises to be not only a date to celebrate love, but also an opportunity to increase business and strengthen ties with customers.
Website: https://www.futuraim.com.br/
Source: Terra
Ben Stock is a lifestyle journalist and author at Gossipify. He writes about topics such as health, wellness, travel, food and home decor. He provides practical advice and inspiration to improve well-being, keeps readers up to date with latest lifestyle news and trends, known for his engaging writing style, in-depth analysis and unique perspectives.
