Boca Rosa Beauty will officially launch live on June 25th
The influencer Bianca Andrade29 years old, invested R$30 million for the relaunch of its Boca Rosa Beauty brand, now linked only to its name. Previously, the cosmetics brand was available on the market in collaboration with the French company Payot. In this new phase, The entrepreneur’s expectation is to obtain a return of R$ 120 million by the end of the year.
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Boca Rosa Beauty will officially launch live on June 25, but it’s already causing a stir on social media. Internet users have commented extensively on the new visual identity released by Bianca earlier this month. The brand has been promoting the brand since the end of last year, when the influencer spoke in a podcast about the end of the partnership with Payot.
According to its team, the R$30 million invested covers all brand structuring processes, such as research, development, production, logistics, distribution and marketing. Boca Rosa’s e-commerce will sell throughout Brazil, with the support of three distribution centers: in Sao Paulo, Espírito Santo and Minas Gerais. Furthermore, the brand will be sold in large beauty and clothing stores such as Sephora, Renner, Riachuelo and C&A, as well as the pharmaceutical channel and perfumeries in the country, such as Panvel, Venâncio, Ikesaki, Sumirê, Soneda, among others. .
“We want to go beyond selling cosmetics for pure pleasure and start offering concrete solutions for the daily lives of women chasing their dreams. We will have products of extreme quality, affordable price and ease of use, connecting with the daily lives of our audience,” says Bianca, CEO of the Boca Rosa Company holding company.
More than 800 thousand products were created for the live launch. For the months of June and July alone, the entrepreneur is already hoping to obtain a return on what she invested.. In addition to the debut line, the brand has already outlined other launches in new categories for the second half of the year.
The brand also intends to offer the widest range of colors in the leather line among Brazilian brands. This part of the creation was done with the advice of professional makeup artist Tassio Santos, known for producing content on makeup for black skin, skin activist and writer.
The company supports it the average ticket for Boca Rosa products will be R$89. Bianca Andrade’s intention is to become “a reference in the beauty segment, to compete on equal terms with international brands”.
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Source: Terra
Ben Stock is a lifestyle journalist and author at Gossipify. He writes about topics such as health, wellness, travel, food and home decor. He provides practical advice and inspiration to improve well-being, keeps readers up to date with latest lifestyle news and trends, known for his engaging writing style, in-depth analysis and unique perspectives.
