Experts are optimistic about the new directions of this proposal in 2024
In short, functional training involves performing specific exercises to improve students’ physical fitness. Furthermore, this training becomes more important, that is, Tecnofit data indicates the growth of functional training in Brazil.
Discover the growth of functional training in Brazil
From this exclusive survey conducted by Tecnofit it emerged that in the period between 2022 and 2023 there was a 124% growth in the number of Training Centers specialized in this modality. The analysis was carried out considering the company’s customer base in December 2023.
The research is in line with the experiment of the ACSM (American College of Sports Medicine), an institute that stated that functional training is the fourth main fitness trend in the Brazilian market for 2024.
“The growth of functional training in Brazil can be a good business at the moment. As the trend indicates that the practice will continue to increase in 2024, there is still a lot of potential for the evolution of this type of activity in the market,” he stated Antonio Maganhotte Junior, CEO of Tecnofit.
Another increase
Yoga studios have seen a 53% increase in the number of establishments. Maganhotte emphasized that this growth concerns benefits in terms of flexibility, muscle strength, improved breathing and improved mental health.
“ACSM data shows that the pursuit of mental health is the sixth most important trend in the Brazilian fitness market for the year 2024. We at Tecnofit help boost this trend with all the features aimed at studio management. Provide an agenda and intelligent lessons, practical centralization of company information and facilitation of communication between manager and student”, concluded the manager.
Source: Terra
Ben Stock is a lifestyle journalist and author at Gossipify. He writes about topics such as health, wellness, travel, food and home decor. He provides practical advice and inspiration to improve well-being, keeps readers up to date with latest lifestyle news and trends, known for his engaging writing style, in-depth analysis and unique perspectives.
