Silvia Pfeifer debuts as the face of the iconic luxury leather goods brand Frankie Amaury. This Tuesday (25th), the Dona Coisa multi-brand store, in Rio de Janeiro, launches the campaign and the fashion film starring the model and actress, simultaneously launching seven new colors, as well as some remaining ones, of the Carla backpack and the Saquinho bag , in a new capsule collection, called 2.0, since the first edition, launched in April, sold out before the official launch, with 180 orders already delivered.
Frankie Amaury is today managed by stylistic director Renata Veras, granddaughter of Amaury Veras, and creative director Alexandre Schnabl. The pieces are made of certified goat leather, very fine and soft to the touch. The straps are adjustable and the metals are customized. The backpack costs R$3,450 and the bag costs R$1,200.
“Silvia is eternal elegance and beauty that passes through time, she is the Rio that we all want to perpetuate,” says Schnabl. “She was an important figure in the social circle of Uncle Amaury and Frankie. She marked decades and today she is an absolute symbol of anti-ageism”, concludes Renata.
“Frankie Amaury is part of the history of Brazilian fashion and is an icon of Rio. The boys took their skin from the ghetto Village creating a lifestyle irreverent, urban and colorful carioca, full of ginga, which conquered Brazil by uniting the high society, the fashion public and celebrities,” says Silvia, a friend of the brand’s founders and one of its iconic stars in the 1980s.
For the photos and video he opted for Frankie Amaury rebirth retro: he covered the walls of Ipanema – the original haunt of Frankie Mackey and Amaury Veras – and of the Jardim Botânico, where Dona Coisa is located, with licks with the logo new wave of the brand, which was the backdrop to the catwalk very carioquí by Silvia Pfeifer.
To celebrate the success of the brand relaunch and Silvia’s participation in the campaign, the it’s happeningwhich takes place from 4pm to 8pm, with a cocktail washed down with sparkling wine, the artist duo Pirilampos do Planeta, Lula Duffrayer and Flavio Carvalho, who develop objects starting from plastic elements discarded from everyday consumption, were invited to create an installation artistic called “Badulaque Carioca”, inspired by the legacy of Frankie Mackey and Amaury Veras. “It was designed exclusively for this launch using an assembly technique and the use of waste from the Rio company, which acquires shine and design with our Eighties reinterpretation. It’s frenetic and lurex!”, explains Lula. Dona Coisa is located in Rua Lopes Quintas, 153, Jardim Botânico.
The rebirth of Frankie Amaury anticipates two projects linked to the brand: a biography also written by Schnabl, based on research on the collection preserved by Renata, and a film directed by José Henrique Fonseca, by “Good morning, Veronica”produced by Zola Filmes.
Tragedy
In 2004, Amaury Vera was found dead in his apartment in Arpoador, with a scarf wrapped around his neck. Initially a suicide was thought, but a forensic examination discovered that he had been murdered, with a blow to the head and then hanged. Suspicions, according to the Public Prosecutor, fell on Frankie Mackey, who died in 2015, in Rosario, Argentina, where he had been a fugitive since 2006, when preventive detention was ordered. Frankie died shortly before the trial, even though he was in another country. After his death, the case was closed.
Source: Terra
Ben Stock is a lifestyle journalist and author at Gossipify. He writes about topics such as health, wellness, travel, food and home decor. He provides practical advice and inspiration to improve well-being, keeps readers up to date with latest lifestyle news and trends, known for his engaging writing style, in-depth analysis and unique perspectives.
