Experts say the new red and ginger colors are influenced by public figures and celebrities, as well as the time of year.
On the internet and on TV, celebrities and influencers are rocking red locks, making the look a trend. For those who want to embrace the look but don’t want to wait for their hair to grow out or damage their natural locks with dye, mega red hair can be a solution.
OR Earth you talks about the new trend with Tati Cordeiro, creator of MegaHairInvisível and hair extension specialist, responsible for transformations for names like Deolane Bezerra, Kéfera and Jojo Toddynho.
The expert says that fashion and beauty trends are often influenced by public figures and celebrities who are in the spotlight. In 2024, stars such as Anitta, Kendall Jenner and Giovanna Ewbank are embracing copper tones, generating an increase in the popularity of this style among the general public.
-ubrx9ibldpv8.jpg "In 2024, many stars such as Anitta, Kendall Jenner and Giovanna Ewbank have adopted copper tones.")
“In addition, even the protagonists of TV series have opted for red hair, which contributes to the spread of this trend. The season also influences the choice of colors: in autumn and winter, for example, warmer tones are preferred. This combination of media and seasonal influences has led to a growing demand for extensions for red hair”, says Tati.
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High price
Those who want to adopt the “mermaid Ariel” look can invest R$ 10,000 in extensions, a figure similar to that of those who have long blonde locks, always in high demand. Tati explains that although there is no significant difference in price between blonde and red hair – with the presence of chemical products – the cost can be even higher when it comes to natural hair without chemical treatments or color customization.
The rarity of natural red tones on the market contributes to this price difference, and obtaining hair in specific natural shades requires a more rigorous and time-consuming selection process, which also affects the final value.
“In the luxury market, you can find extensions that cost thousands of reais. We serve a diverse range of clients, from those looking for more affordable solutions to those who want premium, customized extensions,” reveals the professional.
Desired tones
Among the most sought-after shades by Tati customers are those inspired by celebrities such as Marina Ruy Barbosa, Dua Lipa and Anitta, who continue to be style references for many women.
-1iv73qd5j6wrn.jpg "Marina Ruy Barbosa, Dua Lipa and Anitta's hair continues to be style references for many women.")
The interior specialist says that when a specific tone is not immediately available, it is possible to customize the interior to meet the customer’s needs.
Treatment
Tati explains that red hair extensions require specific care due to their greater degree of fading. In addition, it is essential to follow a hair program that includes hydration, nutrition and reconstruction.
Using products specifically for colored hair, avoiding excessive use of heat tools, and protecting hair from the sun and chlorine are also important practices to prolong the life and appearance of extensions. “I recommend color touch-ups every two weeks to maintain the vibrancy of the tones,” she concludes.
Source: Terra
Ben Stock is a lifestyle journalist and author at Gossipify. He writes about topics such as health, wellness, travel, food and home decor. He provides practical advice and inspiration to improve well-being, keeps readers up to date with latest lifestyle news and trends, known for his engaging writing style, in-depth analysis and unique perspectives.
