Farm opens its first store in the Middle East, in Dubai; see how the space looks with a more sober decor

Rio brand continues “global expansion journey”; Justin Bieber recently wore a jacket from the brand

Rio de Janeiro-based Farm has announced the opening of its first store in the Middle East. Featuring more understated furnishings and less revealing pieces, the new boutique was created in the Mall of the Emirates, Dubai, in collaboration with the Chalhoub Group.

“With 160 m2, this new project marks an important step in our global expansion journey,” the brand said in a statement. Also according to the release, the store was designed by Brazilian architect Renata Gaia: “The highlight is the façade inspired by muxarabis and adorned with toucans, cashews and leaves, combining Arabic and tropical influences.”

With more than 27 years of history and known for its striking, tropical prints, the brand emerged in Rio de Janeiro, has spread throughout Brazil and currently also has stores in the United States (Los Angeles, New York, Florida), England (London and Chelsea), France (Paris) and Italy (Milan), in addition to the recently opened store in the United Arab Emirates.

International celebrities such as Justin Bieber and Taylor Swift have already worn pieces from the Brazilian brand.

See this photo on Instagram

A post shared by FARM Rio (@adorofarm)

Source: Terra

Ben

Ben Stock is a lifestyle journalist and author at Gossipify. He writes about topics such as health, wellness, travel, food and home decor. He provides practical advice and inspiration to improve well-being, keeps readers up to date with latest lifestyle news and trends, known for his engaging writing style, in-depth analysis and unique perspectives.