Bahian brand offers to remake Brazil’s Olympic uniform after controversy

Dendezeiro to launch unofficial collection soon; Brazil’s ‘conservative’ costume, made by another brand for the Paris Games, has spawned memes

Brazil’s opening and closing kits for the 2024 Paris Summer Olympics have not been well received by Brazilians. Designed and produced by Riachuelo, the designs chosen to represent the country in the competition have not been well received by the majority and have even generated memes on the Internet.

Brazil’s uniform for the Paris Olympics purchased at el shaday moda crente™️ arrives giving peace to the Lord pic.twitter.com/f4ozshJZgd

— Matheus only for Gritinhos™ (@matandomatheus) March 15, 2024

I can’t stand this Brazilian evangé uniform for the Olympics, what an ugly thing pic.twitter.com/XoLra7IEkO

—luciana (@lugonsalez) June 19, 2024

On social media, criticism and suggestions filled the timelines of those who closely follow the Olympic Games. The Bahian agender fashion brand Dendezeiro was one of those remembered by the public for giving a new look to Brazilian clothing.

On X (formerly Twitter), Dendezeiro received several mentions and requests from the public with the hashtag #UniformeDendezeiro to renew the costumes and the profile even stated that “official or not” the uniform would be launched.

That said #DendezeiroUniform https://t.co/ijQHmq6pdQ pic.twitter.com/AVqNQytEUu

— Hisan from Dendezeiro (@hisansilva) July 11, 2024

Official or unofficial, we will launch! #DendezeiroUniform 🇧🇷🌟👀 pic.twitter.com/ipd67kCZmy

— Dendezeiro (@dendezeiro) July 11, 2024

After being contacted by the Earth youDendezeiro has issued a statement announcing that the brand will present a new stage of the BRS2 collection, launching in November 2023, but clarifying that it has no official link with the entities of the sporting event.

Also according to the note, the new stage will bring references that “spread a spectacle of Brazilianness”: “We pay homage to our cultural roots by developing a completely original collection, reinforcing the diversity of historical national symbols present in the world of fashion,” the statement reads.

The opening ceremony of the Paris 2024 Games is scheduled for next week, on July 26, but the Bahian brand has not yet announced when the unofficial collection will launch.

pic.twitter.com/nMiExE525s

— Dendezeiro (@dendezeiro) July 15, 2024

Source: Terra

Ben

Ben Stock is a lifestyle journalist and author at Gossipify. He writes about topics such as health, wellness, travel, food and home decor. He provides practical advice and inspiration to improve well-being, keeps readers up to date with latest lifestyle news and trends, known for his engaging writing style, in-depth analysis and unique perspectives.