Paris Fashion Week is certainly important, but not for the entire world, because it does not represent countries and does not touch people’s hearts.
This Friday (26) the opening ceremony of the Paris 2024 Olympics will take place, with an expected 1.5 billion viewers (television and online) and 600,000 people at the live event, not counting the comments spread on social media. And, in this context, the president of the Brazilian Olympic Committee (COB), Paulo Wanderley, made a comparison that was, to say the least, unfortunate to defend Brazil’s almost indefensible uniform for the opening parade of the Olympic Games.
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Olympic uniform: see all Brazil outfits from 2000 to 2024
On the one hand, the intention of creating clothes in a circular way, with the reuse of recycled jeans, reusing fabrics from the factory of the Riachuelo chain of stores, in Natal (RN), in addition to the embroidery done by hand by the seamstresses of Timbaúba dos Batistas, inland of Rio Grande do Norte, is interesting; on the other hand, the result does not make Brazil stand out among the teams of other countries, in the first opening ceremony of the Olympics that will take place on a river, in this case the Seine.
The Paris Fashion Week shows are important, of course, but not for the entire world, because they do not represent countries and do not bring the Olympic spirit to people’s hearts. Being well represented, showing elements of each country’s culture, whether through colors, crafts, or typical dances, are more than necessary in the event that takes place every four years (with the exception of the 2020/2021 Japan Games, postponed for a year due to the Covid-19 pandemic).
And that is exactly what will not happen this Friday with Brazil. Although the embroidery represents Brazilian biodiversity (macaw, toucan and jaguar), it will not shine among other uniforms made by renowned designers from other countries. The comparison with Paris Fashion Week leads to yet another reflection. OK, it is not a fashion show, but we cannot forget that the clothes, especially in an event where image is everything, represent the identity of each country.
But in a fashion show there is one element that cannot go unnoticed, that is the so-called styling of each look, that is how the total look will be presented on the catwalk. And this was not taken into account when creating an outfit with a yellow or green striped t-shirt, a denim jacket, a midi skirt or long white trousers. All combined with the famous Havaianas flip-flops, which are a representation of the relaxed style of Brazil, but in the “work as a whole” the look was neither cute nor elegant, with the midi skirt. If it were used as Rebeca Andrade used it in the advertising photo (above), perhaps it would be better.
The result with the longer skirt, as has been said a lot on social media and also in the comments of celebrities, like Anitta, is not up to our country, especially after the Brazilian colors were used by right-wing politicians and ultra-conservative demonstrations. The Brazilian look is a portrait of this conservative thinking. “I think the look represents exactly how the athlete is treated in the country. Without structure, without opportunities, underestimated. The athlete in Brazil is a great winner just for having resisted the decision to be an athlete. I think the look has come to reaffirm exactly that the athlete must be a warrior and face few difficulties to pursue his dream”, rightly criticized Anitta.
In 2016, Lenny Niemeyer created tailored pieces with flowers that represented our flora and Brazilian colors for the Rio Olympics, pieces that were sold by C&A. In Japan, in 2021, with Riachuelo and Havaianas, the looks used, lighter and with prints that also recalled the colors of the Flag, brought a more casual result with a more Brazilian flavor.
We have missed the opportunity to once again put ourselves at the center of world attention, with the image of our athletes to demonstrate that we are still the country of the future and that the future has already arrived, after having spent a few years experimenting with antiquated solutions and denialist ideas. A feather.
Source: Terra
Ben Stock is a lifestyle journalist and author at Gossipify. He writes about topics such as health, wellness, travel, food and home decor. He provides practical advice and inspiration to improve well-being, keeps readers up to date with latest lifestyle news and trends, known for his engaging writing style, in-depth analysis and unique perspectives.
