Sold out, Olivia Rodrigo’s Stanley cup costs R$999 in online sale

It was a fever: the collaboration between Stanley x Olivia Rodrigo created an instant frenzy among the rocker’s Gen Z fans, who signed up for an online draw that closed in 24 hours, like a lottery, to win the right to purchase the exclusive piece.

The commotion, worthy of a concert tour, even took the giveaway website offline and caused the 1.18L Quencher model, launched globally on July 9, to sell out in a matter of hours. The price? R$ 389 – for those who managed to secure it in the official sale. Today, the piece can be found on websites such as Mercado Livre, for prices that reach R$ 999.

Let’s be fair: this is good fan service. With a body in Olivia’s signature lilac, the stainless steel cup has a translucent purple top and straw, as well as red, silver and purple stars scattered around the Stanley logo and the singer’s OR logo, both in silver.

Olivia Rodrigo and Stanley who became cool

Once a symbol of the straight-edge stereotype, this Stanley cup aimed deep (precisely 26.3 centimeters deep) to hit the young hearts of the singer’s pop punk entourage. It quickly became a coveted item. Today, the model occupies a prominent position in the fluctuating Stanley price list on resale sites, where 1.18L Quencher models can cost R$315, R$394 or R$548.

By now, you know it’s not just about the cup itself, which delivers on its promise of maintaining high levels of hydration with liquid at the desired temperature for longer – cold for 11 hours, hot for seven. Nor is it just about the enormous hype surrounding Stanley, which has become a TikTok section with endless demonstrations of how to use it – which almost makes it seem normal to see a generation walking around with their huge, heavy, colorful containers. Not to mention, of course, the limited editions, which have made Stanley a collector’s item, whether you like it or not.

Olivia herself has a huge part in the success of this one. Between one sip and another of the exact Quencher Stanley X OR at the also sold-out shows GUTS Tourshe gave yet another proof of her sagacity and alignment with the fandom. In terms of marketing, it is yet another surefire hit from the 21-year-old rockstar, winner of Grammyand largely responsible for the intelligent construction of a fortune today estimated at 16 million dollars, and growing. Good for herof course – but even better for Stanley.