Investing in wellness programs and a culture of feedback are among the points that young people appreciate in companies
Summary
Research shows high rates of anxiety, stress, and depression among Gen Z, highlighting the importance of companies addressing these issues in the corporate environment.
According to a survey conducted by Vittude, over 27% of young people from Generation Z report suffering from anxiety, 36.48% from stress and 27.49% from depression. These numbers are significantly higher than previous generations. Thinking about this scenario, it is possible to reflect on how companies can and must deal with these young professionals in order not to further aggravate these problems.
“Generation Z, born between 1997 and 2012, is the first to grow up completely immersed in the information and connectivity era. This has shaped their expectations and behaviors in unprecedented ways. They prioritize well-being, alignment between culture and goals, value relationships within companies and seek identification in communications and campaigns in general,” says Cleide Cavalcante, Communications Manager at Progic, a leading company in Corporate TV in Brazil.
Communication is one of the most important factors in dealing with this generation in the business environment. According to the American newspaper The Washington Post, these young people appreciate timely, collaborative, empathetic and balanced feedback. This means that companies must rethink their internal communication strategies to meet expectations.
With this in mind, the executive listed some of Generation Z’s preferences in the job market.
1. Feedback culture
Another survey, conducted by Gallup, found that Gen Z employees reported the greatest decline in feeling valued at work, having opportunities to learn and grow, engaging in progress discussions with supervisors, and feeling that their opinions matter.
To reverse this situation, it is essential for leaders to adopt a constant and constructive feedback approach. In addition to highlighting mistakes, it is important to offer suggestions for improvement and recognize the efforts and achievements of employees.
2. Transparency and alignment of purposes
Generation Z values transparency and goal alignment, seeking to work at companies that share their values and are clear in their actions and decisions. This means that these organizations must communicate their goals, values, and expectations transparently, as well as involve employees in the decision-making process whenever possible.
3. Use of corporate social networks
Being aware of communication methods is essential, as this generation is highly connected and accustomed to using different digital tools. Internal communication platforms such as Slack and Microsoft Teams facilitate fast and efficient communication. Additionally, the use of internal social networks can help create a sense of community and belonging, directly responding to the expectations of professionals of this generation.
4. Have an inclusive work environment
Many young people, when they don’t feel valued in the job market, can develop issues like anxiety, stress, and depression. To minimize these impacts, companies need to create a healthy and inclusive work environment. This involves everything from implementing wellness programs to fostering a culture of support and inclusion.
Investing in wellness programs that include exercise, counseling, and mental health workshops can make a big difference. Companies like Google and Microsoft have already successfully implemented such programs, providing employees with resources to take care of their mental and physical health.
It is essential to foster a culture of support and inclusion. This means creating an environment where all employees feel valued and respected, regardless of their origin, gender, sexual orientation, or any other characteristic. Diversity and inclusion are not only issues of social justice, but also contribute to a healthier and more productive work environment.
“I understand that Gen Z brings unique challenges to the workplace, but they also offer incredible opportunities for companies that adapt to their needs and expectations. By focusing on effective, transparent and empathetic communication and creating a healthy and inclusive work environment, companies will not only minimize anxiety, stress and depression in this particular audience, but will also build a team that is engaged and committed to achieving the organization’s goals,” the executive concludes.
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Source: Terra
Ben Stock is a lifestyle journalist and author at Gossipify. He writes about topics such as health, wellness, travel, food and home decor. He provides practical advice and inspiration to improve well-being, keeps readers up to date with latest lifestyle news and trends, known for his engaging writing style, in-depth analysis and unique perspectives.
