A few questions can make the difference between success and failure when starting a business; find out what they are.
Many Brazilians currently have a business of some kind. If you want to start one, whether it’s your main source of income or just to earn some extra money, you’ll have to figure out how to make your business successful, right?
“Starting your own business can be motivated by different reasons, whether it is the dream of starting a business and achieving important life goals, or simply the need to generate income. Regardless of the reason, it is essential to be aware of some crucial points to avoid the company starting out doomed to failure”, emphasizes Aleksander Avalca, CEO of 4blue, a company specialized in the management of small and medium-sized businesses.
Next, the expert shares five essential tips for those who want to start a business successfully:
Define your specific niche
When starting a business, many people try to reach the widest possible audience using all the strategies possible. However, this is not always the best idea. After all, the more specific your niche, the more likely you are to become known in that segment.
“It is better to be an authority for the few than just an authority for the many,” says Aleksander Avalca.
Manage your finances from day zero
Many entrepreneurs neglect financial management in the early stages, but this can be a fatal mistake. “Good financial management is essential from the beginning and cannot be postponed until later. Without it, the growth of the company will be compromised,” warns the CEO of 4blue.
Build customer loyalty
Acquiring customers is essential, but what happens next? You have to make them loyal!
“Loyal customers not only buy more, but also recommend your business to others. This creates a cycle of organic and sustainable growth,” explains Aleksander Avalca.
Always seek innovation
Even if your business is doing well, it is crucial to be aware of innovations and new technologies. “The market is constantly evolving and those who do not keep up will be left behind. Stay on top of trends and implement what is necessary to keep your business competitive,” the expert advises.
Invest in courses and tutoring
Last but not least, remember that it is important to have the training and networking that courses and mentoring can provide. “Attending courses and mentoring is not an expense, but an investment that can open doors and bring new ideas to your business,” concludes Aleksander Alvaca.
Source: Terra

Ben Stock is a lifestyle journalist and author at Gossipify. He writes about topics such as health, wellness, travel, food and home decor. He provides practical advice and inspiration to improve well-being, keeps readers up to date with latest lifestyle news and trends, known for his engaging writing style, in-depth analysis and unique perspectives.