Understand what “underconsumption” is, a TikTok trend that encourages prolonged consumption of your fashion and beauty items
A TikTok trend is going viral all over the world: it is the “core of underconsumption”, in free translation. The trend encourages prolonged consumption of its fashion and beauty items, avoiding unnecessary spending.
While many people already reuse and repurpose products, clothes, and household items, the news is that this ideology is gaining more and more traction, being presented as a trend on social media.
@shelbizleee 🫶 #underconsumption ♬ original sound: speedz!
The hashtag “underconsumer” also helps people find new features for items they already own, appreciate clothes and beauty products they already own, and even find groups for buying and selling secondhand items.
@dainty.nugs Some tips on underconsumption that I have tried to follow this year, in fact I am already spending MUCH less than last year on material items and much more on experiences, travel, hobbies and time spent with my loved ones! #underconsumption #deinfluence #underconsumptioncore ♬ original sound: speedz!
“This goes against the grain of the mainstream consumer culture, as well as the mainstream lifestyle influencer culture that has taken hold in the 2000s and 2010s. In a way, it’s a return to basics, or a celebration of the modern consumer and how they’ve lived, which is usually more sustainable than what’s being promoted out there,” Isaias Hernandez, an environmentalist and creator of QueerBrownVegan, told Teen Vogue.
@donnalrz #trick #viral #minimalist #underconsumption ♬ Taylor Swift’s Fortnight – Tortured Poets ✍️
Source: Terra
Ben Stock is a lifestyle journalist and author at Gossipify. He writes about topics such as health, wellness, travel, food and home decor. He provides practical advice and inspiration to improve well-being, keeps readers up to date with latest lifestyle news and trends, known for his engaging writing style, in-depth analysis and unique perspectives.
