Training and reward culture are tools to improve animal care and welfare
Summary
Team management in pet market establishments is essential to the success of the companies, with particular attention to training, evaluations and rewards.
Team management in pet-focused facilities has become a key success factor for companies in the pet care and health market. Fostering a corporate culture that values ongoing training, frequent evaluations, and awards for quality work has been a focus of attention for several companies in the industry.
There are many reasons for this. Studies indicate that pet stores that invest in training and efficiently managing their teams are able to increase employee loyalty and improve customer satisfaction. After all, competition is fantastic. With approximately 167.6 million pets, Brazil has one of the largest pet markets in the world. The presence of dogs (67.8 million) and cats (33.6 million) in more than 50% of Brazilian homes (Comac 2022 data) guarantees the solidity and growth potential of this business sector.
Second André Faimco-founder of the Work for Dogs platform, the world of pets is growing rapidly, and with it the demand for well-trained professionals. “Managing qualified staff in pet care facilities has already become one of TPC’s core areas of activity. The goal is to ensure that workers are carefully monitored, with regular training and a culture of employee appreciation. Effective team management is no longer just a competitive differentiator, but has become a necessity,” he says.
Human development as a basis
The professionalization of employees is not limited to technical learning, but also extends its attention to the development of behavioral skills, essential for relating appropriately with customers and animals. According to Faim, this management model is well accepted by companies.
“Entrepreneurs are realizing that by strengthening their teams, they ensure business continuity and customer loyalty. A well-prepared team directly reflects on the customer’s perception of the service,” he summarizes.
Another important aspect of team management is creating a positive work environment, where good performance is consistently recognized. The use of clear and objective feedback, along with rewards for quality work, has proven to be an effective tool for engaging teams.
This type of practice, according to André Faim, improves performance and creates an internal culture of appreciation. “Continuous evaluation, if done in a constructive way, generates a ripple effect. Employees who are recognized for their efforts tend to want to improve even more and this behavior ends up inspiring the entire team. In this way, we promote a healthy and efficient work environment,” he explains.
Faim reiterates that team management is one of the main pillars for business success in the pet industry today. “Running a company focused on animals is no different from any other, in terms of ensuring that each professional understands their importance in the operation of the plant. This helps create a perfect mechanism, where each piece has its value,” concludes the entrepreneur.
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Source: Terra
Ben Stock is a lifestyle journalist and author at Gossipify. He writes about topics such as health, wellness, travel, food and home decor. He provides practical advice and inspiration to improve well-being, keeps readers up to date with latest lifestyle news and trends, known for his engaging writing style, in-depth analysis and unique perspectives.
