After studying a million people over 20 years, these scientists believe that “being unique” is out of fashion. The question is: why?

After studying a million people over 20 years, these scientists believe that “being unique” is out of fashion. The question is: why?


Phenomena such as online environments and the pandemic have influenced volunteer behavior




People are complicated things: an amorphous and changing mix of desires, needs, fears and insecurities. Even the most monotonous and banal human being has, however deep down, the need to be unique and to express his true identity, while the “kings of the dance” feel the intense desire to belong to a larger social group, to be equal like everyone else.

The interesting thing is that we don’t always need everything equally. And that, in the last two decades, we have stopped wanting to be unique and special. The question is… why?

Are we stopping wanting to be unique?

These are the conclusions of a study recently published by William Chopik and his team at Michigan State University. And it’s no small study. The researchers surveyed more than a million participants between 2000 and 2020 with the idea of ​​observing how personality changed over time.

The results showed that, progressively, the desire or need to be unique has been decreasing over the years. It is a consistent and pronounced decline. With one caveat: the data shows that there appears to be a small resurgence in 2020, which could be linked to the coronavirus pandemic. COVID-19but which is not analyzed in depth in the article.

Why is this happening?

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After studying a million people over 20 years, these scientists believe that “being unique” is out of fashion. The question is: why?

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Source: Terra

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