If you’ve watched popular Korean dramas, you’ve definitely heard the word “chaebol.” This is the name given to wealthy heirs who often become the love interests of the main characters. But who really are the chaebols? Spoiler: Korea owes them more than it wants to admit.
You can start a story about chaebols in different ways, but it is always easier to explain it with examples, especially funny ones. In the 1990s, a joke was popular in South Korea. It looked like this: what would employees of Korean conglomerates – the so-called chaebols – do if, while walking in the forest, they accidentally encountered a formidable bear?
Hyundai employees wouldn’t hesitate to beat the bear to death. Daewoo will call its president Kim Woo-jung and wait for his order. Samsung is reportedly holding a meeting – with the bear across the street – to discuss next steps. LG would wait for Samsung’s response and do the same. New versions of this joke continue to appear today, showing just how profound the chaebols’ influence on the life of their country is.
The term “chaebol” itself comes from two Korean words – “che”, meaning wealth and “bol” – family, clan. How do “wealthy families” manage the South Korean economy? Why, in dramas, is the rich heir not just an eligible bachelor, but a real prince on a white Genesis? Let’s start in order.
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Chaebols appeared after the Korean War
