The American designer Wes Gordonleading the creative direction of the Carolina Herrera brand since 2019, she has stood out for her ability to renew the iconic identity of the brand by dialoguing with the present. Under her command, the collections not only recover the exuberant femininity characteristic of the brand, but also reinterpret it to meet contemporary needs.
Founded in the 1980s by Venezuelan designer Carolina Herrera, the brand quickly became synonymous with a vibrant and sophisticated aesthetic. Elements such as exuberant flowers, intense sparkles, surprising volumes and polka dot prints have always been an integral part of its DNA, bringing an almost theatrical vision to feminine romance.
In the latest collection presented at New York Fashion Week for the spring 2025 season, Gordon revisits the 80s with an innovative approach. It mixes references from this decade with elements of modern and minimalist design, creating a balance between tradition and innovation. The collection stands out for its ability to mix the classic with the new, without being exclusively linked to the historical archives of the brand.
Herrera essence
Gordon keeps Herrera’s maximalist essence alive by incorporating traditional florals and volumes into her creations. But it also adds a contemporary touch by introducing bold mixes of prints and elements such as transparencies, strategic cuts and mini lengths.
This fusion provides a cosmopolitan freshness to the collection, adding a dose of sensuality to the classic femininity of the brand, according to Caras Brasil.
The new line explores contrasting textures: sharp, dramatic pieces are balanced by flowing ruffles and ethereal layers of tulle. The floral representations come to life in three-dimensional forms, showing the ability to do so Gordon to transform tradition into innovation.
Source: Terra
Ben Stock is a lifestyle journalist and author at Gossipify. He writes about topics such as health, wellness, travel, food and home decor. He provides practical advice and inspiration to improve well-being, keeps readers up to date with latest lifestyle news and trends, known for his engaging writing style, in-depth analysis and unique perspectives.
