Fantasy Bra: the jewels behind Victoria’s Secret’s most expensive symbol

Fantasy Bra: the jewels behind Victoria’s Secret’s most expensive symbol

Last Tuesday, October 15th, the long-awaited return of the Victoria’s Secret Fashion Show took place, the renowned fashion show of the iconic lingerie brand. This event once again awakens interest in Victoria’s Secret’s journey, especially among those who did not experience the golden years of the brand in the 2000s.




Founded in 1977 by Roy Raymond, the company has conquered its space in the market, reaching revenues of over 7 billion dollars between 2009 and 2010 and organizing more than 20 editions of the famous fashion show. This greatness is an intrinsic characteristic of the essence of the brand.

Within this universe of particularities, the Fantasy Bra stands out, or rather the “fancy bra”, which has established itself as the most opulent element of the show. This piece, considered a true work of art due to the abundance of crystals and precious stones that adorn it, has become an honorable honor within the Victoria’s Secret Fashion Show. Being selected to model with Fantasy Bra is a rare privilege in a modeling career.

Brand legacy

Since its introduction in 1996, the Fantasy Bra has been an integral part of the brand’s history. With precious jewels such as rubies and diamonds adorning the piece, it plays a central role in drawing attention to the collection presented. Traditionally, only one or two “angels” have the privilege of wearing it during fashion shows, arousing great anticipation among the public since 2001.

Internationally renowned Brazilian models, such as Alessandra Ambrósio, Gisele Bündchen, Adriana Lima and Lais Ribeiro, were some of those chosen to wear this emblematic bra. Gisele Bundchen, in particular, she achieved notoriety when she was listed in the Guinness Book in 2000 for wearing the most expensive lingerie in the world at the time: the Red Hot Fantasy Bra/Panties, valued at an impressive $15 million.

Source: Terra

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