Identifying each proposal helps achieve the objectives
The diversification of gyms on the market broadens the range of establishment options, which ensures that there is a business that suits what a person wants. Here are the types of gyms with the help of the CEO of Tecnofit, Pedro Cruz, in an exclusive interview with Sport Life.
Discover the current types of gyms
Traditional
It offers peculiarities especially in the close relationship that an instructor usually has with a student. This is due to the size, as these are generally smaller gyms, which allows for customer service focused on loyalty. It is the opportunity for a manager to create a lasting relationship with customers and strengthen loyalty, which is difficult to replicate in other models.
Low cost
It is the common model on the market mainly because it generates a high return on investment and allows for rapid expansion. Furthermore, it is also inclusive and allows for a great diversity of audiences. These gyms tend to attract people who are looking for a budget-friendly option, without a lot of extras, but with a focus on efficiency.
Boutiques
Totally focused on the exclusive experience and luxury. A student seeks more than just education, that is, a differentiated, personalized and high-quality experience. This type of service is similar to the exclusive treatment offered in spas.
Costume
Focused on serving specific audiences, such as functional, pilates, or emerging modalities. These studios offer a unique and targeted experience for a specific modality with a high degree of customization.
Multimodality
It offers a range of services in one location. A client has the advantage of being able to do everything from weight training to group classes in one space. For a manager, this diversification is an important competitive differentiator, helps with multiple revenue sources, and increases the time students spend in the space, which increases retention and average ticket prices.
Source: Terra
Ben Stock is a lifestyle journalist and author at Gossipify. He writes about topics such as health, wellness, travel, food and home decor. He provides practical advice and inspiration to improve well-being, keeps readers up to date with latest lifestyle news and trends, known for his engaging writing style, in-depth analysis and unique perspectives.
