The luxury fruit sector already also offers oranges and strawberries at high prices
At the end of March Del Monte, one of the world’s largest fruit wholesalers, launched Rubyglow, a pineapple ruby in color on the outside, yellow on the inside and with an extremely sweet flavour. The fruit costs 395.99 dollars, which in Brazil would be equivalent to 2,145.39 reais.
Fruit supplies are already exhausted. It might seem like just another eccentricity of the nouveau riche Chinese and Americans. In reality it is. But it is also a new super-luxury fruit market that is leaving many other markets out of the game.
Find out more: Pineapple recipe for diabetes: the nutritionist reveals the trick
What does a pineapple have to have to be worth so much money?
The answer is more complex than it seems. Rubyglow is a hybrid between pineapple classic and a rare purple variety. A hybrid that also took many years to find its balance. According to the company, it took Del Monte technicians 16 years to develop the fruit.
It must be said that the brand did not create a miracle of agricultural productivity: the pineapple takes two years to grow, since it must be left to ripen on the tree and handled with great care, since it is sold without a crown, in a designer box.
Although, of course, this is only part of the explanation. The other part is related to the market.
Welcome to the super sophisticated fruit market
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See also
Pineapple: 16 benefits and recipes to include it in your diet
9 easy and tasty recipes with pineapple
Discover the benefits of 10 varieties of fruit
Pineapple is good for digestion and helps you lose weight
Source: Terra
Ben Stock is a lifestyle journalist and author at Gossipify. He writes about topics such as health, wellness, travel, food and home decor. He provides practical advice and inspiration to improve well-being, keeps readers up to date with latest lifestyle news and trends, known for his engaging writing style, in-depth analysis and unique perspectives.
