Companies invest in the Chief Happiness Officer (CHO) to improve employee well-being
With companies’ growing attention to employee well-being, the position of the director of happiness, also known as chief happiness officer (CHO), is consolidating as one of the new bets on the market.
This professional is responsible for promoting a healthy and productive work environment, evaluating everything from employee mental health to organizational climate and recognition and reward practices.
According to Alexandre Rocha, new business development and ESG specialist at FGV, this position was created to monitor and promote a healthier and more productive work environment.
Ambev, Heineken and Chilli Beans have already adopted this position
Last year, the Beans with chili pepper announced Denize Savi as executive director of happiness. The company says the action is an ongoing initiative, with monthly reflections based on an indicator, and that six dimensions of human behavior are assessed: positive emotions, engagement, relationships, meaning, fulfillment and vitality.
“This mapping, which is scientifically based, allows us to continuously monitor organizational well-being and happiness and propose impactful actions, such as conversation circles that integrate employees from different fields,” says Denize.
THE Heineken he also joined the area in 2023, with Lívia Azevedo as leader. Raquel Zagui, global director of Diversity, Equity and Inclusion at beverage producer, explains it The idea of creating an area focused on people’s well-being is linked to the Social pillar of ESG (acronym in English for environment, social and governance).
In 2021, the Ambev has incorporated a happiness manager into the company. During the pandemic, the company’s Northeast region created the Happiness and Learning Specialist position. More details Here. The reporter contacted the company to see if the position had been deleted or was still active, but did not receive a response within the deadline set by the article.
How much does a Chief Happiness Officer earn?
According to the website Glassdoor, the average salary for the position of director of happiness in Brazil is R$7,000, but varies greatly depending on the size of the company and the region of the country.
Rocha estimates that the remuneration of this professional will range from R$15,000 to R$40,000. “The value depends a lot on the size of the company and the level of maturity of the organization, but the ceiling I have seen is around R$ 40 thousand,” says the expert.
How to become a director of happiness?
Although the position of director of happiness is still new, it already attracts several professionals, especially from the human resources sector.
However, there is no specific training for this role. “This position has emerged recently and many companies have started looking for people with experience in personnel management, but there is no exact training path for this,” explains Rocha.
Psychology professionals or those with human resources training find it easier to fill this position, as they have the sensitivity to understand human behavior and identify signs of dissatisfaction.
“Psychology is perfectly suited to this role, as it allows professionals to interpret gestures, looks and behaviors that indicate the employee’s emotional state,” emphasizes Rocha.
Additionally, skills such as neurolinguistic programming and feedback techniques are popular for those who want to pursue this career.
The position of director of happiness is still on the rise and demand for this type of professional is set to grow in the coming years, especially with the pressure of ESG agendas, which require greater attention to people’s social and psychological well-being. workers.
Source: Terra
Ben Stock is a lifestyle journalist and author at Gossipify. He writes about topics such as health, wellness, travel, food and home decor. He provides practical advice and inspiration to improve well-being, keeps readers up to date with latest lifestyle news and trends, known for his engaging writing style, in-depth analysis and unique perspectives.
