Image consultancy: the secret to celebrity success

Image consultancy: the secret to celebrity success


Luciana Peixoto, image consultant and journalist, explains better the importance of the method for professional life

From Beyoncé to Meghan Markle, through Brazilians like Juliette Freire and Taís Araújo, many prominent personalities in Brazil and around the world have turned to image consultancy to align style, communication and stage presence with their careers. After all, in a world where first impressions count for a lot, projecting the right image can mean the difference between success and anonymity. Following this trend, the image consultant and journalist Luciana Peixoto created the Alinhare Methoda comprehensive approach that is revolutionizing the way ordinary people and professionals build their personal and digital presence.




With over 12 years of experience as a television presenter and image consultant, Luciana has developed a unique methodology based on four essential pillars: Appearance, Behavior, Communication and Digital Image. “My experience in television journalism has taught me the importance of every detail in building an image of credibility and trust. In image consultancy, I understood that transformation goes beyond clothing; it involves behaviour, communication and, today, presence on social media”, explains Luciana.

The four pillars of the Alinhare method

1. Appearance: it’s not just about dressing well, but about translating goals and personality through style, personal coloring and composing strategic looks.

2. Behaviour: Work on posture, etiquette and non-verbal language to create a striking presence and convey confidence.

3. Communication: Clarity and consistency in how you express yourself are key. The method guides how to convey messages in line with personal and professional values.

4. Digital image: in an increasingly connected world, presence on social media is a crucial factor. The method offers strategies for adapting your image in the digital environment, making it a coherent and powerful extension of your personal style.

Digital imaging in the 21st century

With social networks playing a central role in professional life, Luciana underlines the importance of working on one’s online image: “Today everyone is online and a poorly constructed image can be a big obstacle. The Alinhare Method is an invitation to align from the inside out, positioning yourself with authenticity and impact.”

In the digital world, where everything happens quickly, first impressions can open or close doors. Professionals, entrepreneurs and influencers find in the Alinhare Method practical tools to highlight the best of themselves and build an image that reflects their values.

Why do celebrities and professionals bet on this method?

Just as big stars adapt their style to position themselves strategically, the Alinhare Method offers the same possibility to ordinary people who want to grow professionally. “The method is ideal for those who want to project a strategic image, both in a face-to-face and digital environment. The transformation is not just aesthetic, but about trust and personal impact,” says Luciana.

A method for everyone

Whether for those who want to enter the job market, for business leaders or for those looking for a new approach in the digital environment, the Alinhare Method is aimed at different profiles. Its innovative methodology ensures that anyone can align their appearance, behavior and communication with their goals in an authentic and strategic way.

Source: Terra

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