Tommy Hilfiger announced the members of the T-Wave movement – Fourth, Gemini, Phuwin and Pond – as the latest brand ambassadors. This partnership celebrates the growing impact of Thai culture on the global stage, with the stars representing a fusion of modernity and tradition.
The campaign highlights the growing influence of Asian style, particularly K-Pop, in the fashion world. Fourth, Gemini, Phuwin and Pond incorporates creativity, charisma and vibrant energy into Tommy Hilfiger’s classic American style, bringing a new dimension to the brand.
“I am so excited to welcome Fourth, Gemini, Phuwin and Pond to our family,” she said Tommy Hilfiger. “Every year new cultural movements emerge to make their mark on pop culture – and now it’s T-Wave’s turn. I’m thrilled to welcome them into our community of artists and innovators whose connection to the brand transforms moments into movements.”
Photographed by Wasu Sukatocharoenkul, the campaign features the ambassadors wearing pieces from the Pre-Spring 2025 collection. Previously, the group attended the Spring 2025 show, held on the iconic MV John F. Kennedy ferry, during New York Fashion Week York.
Successful partnership
Members expressed excitement about the partnership. “Joining the Tommy family is a unique opportunity to evolve with a brand so rich in history,” he said Fourth. Twins he added: “I’ve always admired the way TOMMY HILFIGER brings freshness to the classics.”
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TO Phuwin, “Sharing this moment with my T-Wave brothers makes it even more special.” pond he emphasized: “This partnership is not just about style, but also about bringing our culture to the world.”
Tommy Hilfiger, founded in New York, continues to redefine American style with a contemporary twist, fusing fashion and pop culture in its iconic collections.
Source: Terra
Ben Stock is a lifestyle journalist and author at Gossipify. He writes about topics such as health, wellness, travel, food and home decor. He provides practical advice and inspiration to improve well-being, keeps readers up to date with latest lifestyle news and trends, known for his engaging writing style, in-depth analysis and unique perspectives.
