10 mental health trends on social media in 2025

1. Total offline disconnection on weekends

Disconnecting from social media on weekends has become an increasingly popular practice. The digital break offers precious time to recharge your mind, strengthen personal relationships and rediscover offline activities that promote well-being. I believe this intentional disconnection allows us to renew our mental energy and strengthen our personal connections, providing the mind with much-needed rest.

2. Strategic use of social media

Adopting more intentional use of social media contributes significantly to productivity and well-being. Organizing our time online, setting specific times to interact on platforms, helps avoid digital overload and maintain a healthy balance between daily activities and digital life. This approach allows us to make better use of our time online, carrying out tasks with a defined beginning, middle and end, which increases our productivity and overall well-being.

3. Disable notifications

Constant notifications can keep our brains in a state of constant alert, increasing anxiety and decreasing concentration. Turning off these notifications is an effective way to reduce distractions and promote a calmer, more focused mind. Fewer notifications mean fewer interruptions, allowing us to focus on important tasks and reducing the stress caused by the constant barrage of alerts.

4. Create technology-free home areas

Creating device-free zones in your home, such as the dining room or bedrooms, improves family communication and creates spaces for relaxation away from screens. Promoting technology-free spaces strengthens human interactions and creates an environment conducive to mental rest, essential for family well-being.

5. Conscious use of social media

Understanding that everything we share on social media reflects who we are is becoming a more conscious practice. People are more careful about what they reveal, seeking a more authentic and meaningful digital identity. More and more often people reflect on what they share, understanding that their posts reveal important aspects of themselves, promoting a truer and more aware digital identity.

6. Enhance the authenticity of the body and eliminate personalized filters on Instagram

Authenticity in body representation on social media is on the rise, with more and more people sharing real, unfiltered images. In addition to inspiring physical and mental health care, this trend reinforces a more authentic body identity. Instagram, for example, is eliminating custom filters in favor of options that emphasize naturalness. Promoting real and authentic bodies is essential to foster self-esteem and personal acceptance. However, it is necessary to balance this authenticity to avoid new pressures and comparisons, maintaining a healthy focus between work and social networks.

7. Digital well-being in companies

Digital wellbeing is increasingly becoming an issue in businesses. Policies that promote work-life balance, such as limiting after-hours emailing and encouraging regular breaks, are becoming common. These initiatives are critical to preventing burnout and creating a healthier and more productive work environment, benefiting both employees and organizations.

8. Gamification of digital well-being

Gamification is used to promote healthy habits online. Apps and platforms are incorporating game elements, such as rewards and challenges, to encourage practices that improve mental health, such as meditation, exercise and time limits on social media. This approach makes digital wellbeing more engaging and motivating, helping users adopt positive behaviors in a fun and interactive way.

9. Digital therapies and artificial intelligence

Integrating therapeutic resources onto digital platforms, such as emotional support chatbots and mindfulness sessions, is becoming common. Furthermore, more and more people are turning to artificial intelligence (AI) as therapeutic support, answering specific existential doubts. Digital therapies and the use of artificial intelligence for emotional support facilitate access to psychological support, making it more accessible and immediate. However, it is crucial to remember that these interactions do not replace the importance of professional support for deeper and more complex issues, ensuring comprehensive and effective mental healthcare.

10. Educational and thought-provoking content

The rise of educational and inspiring content on social media is helping users develop greater awareness about mental health. Influencers and experts are creating content that promotes self-knowledge, emotional resilience and wellness strategies. This type of content empowers people to take better care of their mental health, providing tools and inspiration for a healthier and more balanced digital life.

* Raffaele Terra he is an MBA professor of Digital Marketing and Social Networks and author of the book “Digital well-being: the 12 principles for living better in the hyper-connected world”.