What is “unexpected red” and how this trend can take interiors to a new level

Many colleagues of Taylor say that she did not invent anything new: for example, according to designer Kishani Pereru, it is strange to call bright splashes on a background of neutral shades “theory”, especially new, and this technique is a classic used for centuries.

However, the method really works. “From Taylor Swift’s iconic lipstick to this interior design trend, red has always been a statement-making color,” says Carolyn Ames Noble, former board chair of the American Society of Interior Designers. But why does red have such an effect?

According to science, red has special qualities that make it unique in the way it influences our thinking and behavior. For example, he…

There’s a reason why brake lights are red – this color is better than others at capturing and holding attention in emotional situations. There is a theory that this is because it reminds us of bloodshed and therefore forces us to come together – after all, perhaps there is some sort of danger nearby!

Many evolutionary biologists believe that color vision evolved in our primate ancestors to help them find ripe fruit among green foliage. So for us, red is also the color of joy and exciting anticipation!

Studies have shown that the color red increases blood pressure, makes skin sensitive, increases the rate of breathing and blinking, helps us react more quickly – in other words, it excites us. In a cozy interior, this excitement will not be associated with danger – rather we will anticipate something pleasant.

Numerous studies have shown that wearing red makes women and men more sexually attractive to potential partners. And of course, we associate this color with love and attraction.

Almost all budgets allow you to play with red: all it takes is a little imagination.

“Add a red kettle, cookware or even a bold backsplash to your kitchen. Bakeware and small appliances – like a toaster or kettle – won’t be too expensive, so you won’t have to spend a lot of money experimenting, says interior designer Kerry Kelly.

“Window treatments and curtains have a huge impact on how we perceive a space. Start simple: change the curtains in the room. Plus, red is a time-tested classic, and it may not be invigorating, but it will also stand the test of time,” says interior designer Debbie Matthews.

A great way to bring warmth to any room without overwhelming the space is to add a rich red rug to the floor. “Make sure you choose an interesting texture: ‘flat’ would be too strong an emphasis,” advises Debbie.

This is another simple solution that doesn’t require a lot of money: for example, you can simply buy a canvas and paint it red yourself. Does this decision seem too strange to you? Try updating some furniture with paint, such as a coffee table or chair.

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