The earth insights survey also underlines that 68% of people usually go to drink with friends in summer
Survey made by Earth Insights He underlines that beer and water, with 13% each, are linked to the habit of consumption of Brazilians during the summer, behind only fruit such as food or more consumed foods in the hottest season of the year.
THE The research shows consumer habits From people during the season that lasts from December to March and the question on the type of food that is usually most consumed in the summer had 2,343 responses (users could answer more than one alternative).
See how the interviewees replied:
- Fruit: 18%
- Water: 13%
- Beer: 13%
- Barbecue: 12%
- Ice cream/icebox: 11%
- Distillates: 9%
- Soft drinks: 8%
- Vitamins: 6%
- Fast food: 6%
- Portions/snacks: 5%
More than two thirds of the survey participants (68%) said they had the habit of going out to drink with friends during the summer.
Among the interviewees with an income of 1 to 2 minimum wages, 70% said they usually go out to drink, the highest rate between the income intervals. At the other end, 48% of those who said they had earned over 10 minimum wages have declared that they did not have this habit, the lowest rate in the cut of income.
By classifying by region, the habit of going out to drink with friends is more common in the Midwest (76%) and in the South (75%), followed by North -Ast (72%), Nord (63%) and Sud -est (63%).
Summer Summer Research
THE Earth Insights In December 2024, he conducted a survey on consumers’ habits in the summer. The survey offers a sampling of 1,854 users who responded via mobile platform and follows the research standards of IBGE (Brazilian Institute of Geography and Statistics).
The sample had 56% of men, 32% of women, 8% identify in another way and 4% preferred not to respond. About two thirds of the interviewees are up to 34 years: 34% are between 16 and 24 years old, 33% between 25 and 34, 19% are 35-44 years old, 10% are between 45 and 59 years old And 5 % is 60 years old or more.
On income, 55% of interviewees said they earn up to 2 minimum wages, 30% from 3 to 5 minimum wages, 13% from 5 to 10 minimum wages and 3% receive above 10 minimum wages.
* Earth Summer is an offer of Bluefit, Amazon.com.br, Sabesp and Arno.
Source: Terra

Ben Stock is a lifestyle journalist and author at Gossipify. He writes about topics such as health, wellness, travel, food and home decor. He provides practical advice and inspiration to improve well-being, keeps readers up to date with latest lifestyle news and trends, known for his engaging writing style, in-depth analysis and unique perspectives.